Things are bad at the summer box office, so bad in fact that the revenue collapse is now dragging down the entire year. Despite a series of mega-titles that include the words Alien, Pirates, and Transformers, the Hollywood Reporter informs us that compared to last year, the summer box office is now down -8% over last. When summer began, the overall box office was +6% ahead of last year. That gain is now completely wiped out.
This, despite the fact ticket prices jumped up by 19 cents compared to last year. This, despite the fact that many of these titles are artificially boosted by the premium pricing for IMAX and 3D.
.png)
.png)
