Here’s The ‘Kit Kat’ Ad Filled With ‘Sexual Innuendo’ That Sparked Thousands Of Moms To Protest

Thousands of mothers have signed a petition calling on Nestle to pull their Kit Kat “Reverse Break” ad, which they say is filled with “sexual innuendo.”

A petition started by OneMillionMoms.com highlights the 15-second Kit Kat ad featuring a clip of the song “Work It” by Missy Elliott. The petition, which has garnered over 8,000 signatures, calls on Nestle to pull the ad due to the sexual innuendo in the lyrics, noting that children consuming the ad will likely be repeating such suggestive lyrics. They also call on Kit Kit to put a stop to “inappropriate marketing campaigns.”