News and Commentary

‘Hashtag John Wayne’: Museum Security Guard’s Heartwarming Attempt To Learn ‘Social Media Management’ Goes Viral
Papp-Aufsteller und Gemälde von Western-Schauspieler John Wayne, "National Cowboy and Western Heritage Museum", Oklahoma City, Staat Oklahoma, Great Plains, USA, Nordamerika, Amerika, Reise, BB, DIG; P.-Nr.: 860/2009, 29.09.2009
Peter Bischoff/Getty Images

Your feel-good story of the day.

When the National Cowboy & Western Heritage Museum in Oklahoma City was forced to close due to the coronavirus outbreak, the museum asked its head of security, Tim, to take over their social media networks. Tim and his team are the only ones still working at the museum while it is closed, making him the perfect candidate to continue their social media presence.

Tim, however, does not know social media, and his adorable attempts to learn have gone viral. The museum’s social media accounts may never be able to let Tim go. Before the head of security took over, the museum would post pictures of its exhibits with informative messages. Tim has taken a different route, taking photos of the exhibits but giving his personal takes on them, which are endearing.

“I’m new to social media but excited to share what I am told is called ‘content’ on all of The Cowboy’s what I am told are ‘platforms’ including the Twitter, the Facebook, and the Instagram,” Tim said when he was first assigned to social media.

One of Tim’s first posts included photo of the hat and eyepatch worn by John Wayne in the original “True Grit.” Tim gave some information about the exhibit before lamenting the fact that he can’t wear the hat.

“This is the hat and eyepatch the Duke wore in the movie True Grit. They are part of our Exhibition about the 2 True Grit. Lots of interesting props and clothes. I’m told I can’t try it on. Hashtag John Wayne. Lucas, my grandson, told me to use hashtags. Thanks, Tim,” he wrote.

His next tweet asked for “Twitter tips, please,” with an immediate follow up saying, “Sorry, thought I was Googling that. Thanks, Tim.” Yes, that means he politely asks Google when searching for information.

Tim wrote “hashtag John Wayne” on another post, this one including the boots worn by Wayne in “True Grit.”

In another post, Tim showcased the Dorothea Lange exhibit, whose photography captured the west. “That is a photo of her. She looks like someone I’d want to have a beer with. Thanks, Tim,” he wrote.

His next tweet was meant for his grandson: “Lucas, can you read this?”

The next day, March 19, Tim thanked people for providing him social media tips.

“Thanks for all the tips, Friends. Realize I have been doing the hashtags wrong. I need to use that pound sign from the phone. I’m learning! Here’s his costume from True Grit from 1969 courtesy of John Wayne Enterprises. #HashtagJohnWayne Thanks, Tim,” he wrote.

Next, Tim said that “Seth in Marketing said people would love to have me take some photos of our Selfie Stations in The Cowboy.” Tim took the suggestion literally, posting a photo of the floor where a selfie station sign sits.

In a follow-up, Tim said he realized he “Didn’t get the Selfie Station photo quite right. I get it now. Here’s the Selfie Station in the Warhol and the West running through May 10, 2020. Thanks, Tim.” The new photo included him taking a selfie – with the selfie station floor sign.

Tim included a “dad joke” in one of his tweets about old west chaps.

“Want to borrow some lip balm? You’re looking kind of chapped! Lucas, my grandson, didn’t think it was that funny, but I think you guys will LOL. #HashtagTheCowboy Thanks, Tim,” he wrote.

On March 20, Tim tweeted a photo of a case of cowboy hats, again lamenting the fact that he couldn’t wear them.

“I’m wearing a lot of hats now. Here are some hats I can’t wear. They’re behind glass. Seth in Marketing told me I could share this web address of a Virtual Tour of The Cowboy. It’s a long address so get a pen and paper ready #HashtagTheCowboy Thanks, Tim,” he wrote.

Tim eventually took someone’s suggestion to “post a Tick Tock.” Instead of using the Tik Tok platform, he posted a photo of a clock.

“Someone suggested I post a Tick Tock,” he wrote. “It’s from our Warhol and The West Exhibition. Roy Rogers Alarm Clock c 1951 from The Andy Warhol Museum, Pittsburgh; Founding Collection, Contribution The Andy Warhol Foundation for the Visual Arts Inc TC526.36 #HashtagTheCowboy Thanks, Tim.”

Since Monday, Tim appears to be including more information about exhibits, like the account used to before Tim took over, but he still includes his own charming takes.

“Remington has some pretty amazing paintings too. This is The Sign of the Buffalo Scout painted in 1907. Oil on canvas. 1975.19.6, gift of Albert K. Mitchell, 1975. Great social distancing! #HashtagTheCowboy Thanks, Tim,” he wrote.

Tim’s story first made social media arounds last week, and the museum’s Twitter account has already doubled its followers since.

The Daily Wire   >  Read   >  ‘Hashtag John Wayne’: Museum Security Guard’s Heartwarming Attempt To Learn ‘Social Media Management’ Goes Viral