Goya Foods president and CEO Bob Unanue revealed that after Rep. Alexandria Cortez (D-NY) echoed a call for a boycott of Goya products back in July because Unanue supported President Trump, his company named her “Employee of the Month” because sales rose so dramatically.
Unanue had visited the White House, where he stated, “We’re all truly blessed at the same time to have a leader like President Trump, who is a builder.”
That prompted Julian Castro, former Housing and Urban Development secretary in the Obama administration, to tweet that Goya Foods “has been a staple of so many Latino households for generations. Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products.”
.@GoyaFoods has been a staple of so many Latino households for generations.
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
— Julián Castro (@JulianCastro) July 9, 2020
Ocasio-Cortez chimed in, “Oh look, it’s the sound of me Googling ‘how to make your own Adobo.'”
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
Unanue was interviewed on The Michael Berry Show, where Berry commented:
When you see the radical plans like the Green New Deal, when you hear politicians like AOC spouting these things off, agriculture is a major employer in this country but it’s also a major consumer of energy, as you noted earlier. It’s an intensive process for labor and energy. And they are talking about things that would drive the cost of energy through the roof in some cases making it prohibitive for marginal players. How much does that concern you and how much do you feel the need to step up and say, “Hey, guys, you want me to lay off these thousands of employees because that’s what would have to happen?”
You know, communism works until you run out of other people’s money to spend. We’re not going to be able to do that. It’s interesting that AOC was one of the first people to step in line to boycott Goya; go against her own people, as supposedly a Puerto Rican woman, to go against people of her own Latin culture. She’s naïve. To some extent I can understand AOC; she’s young; she’s naïve; she doesn’t get it. But you’ve got someone like (Bernie) Sanders, who’s older than us, older than me, and he still doesn’t get it.
“We still have to chat with AOC; I love her,” Unanue continued. “She was actually our Employee of the Month; I don’t know if you know about this, but when she boycotted us, our sales actually increased 1,000%. So we gave her an honorary — we never were able to hand it to her but she got Employee of the Month for bringing attention to GOYA and our adobo. Actually our sales of adobo did very well after she said ‘Make your own Adobo.’”
Berry wondered, “Was it P.T. Barnum who said, ‘Say what you want just spell my name right. All publicity is good publicity.”
Unanue replied, “She’s our hero. She helped boost sales tremendously.”
Berry asked, “I don’t know, I’m sure you know your demographics better than anyone, but I would be interested to know how many samplers you achieved after that because I suspect a lot of people went to the grocery store and said for the very first time, ‘Can you tell me where I can find a can of Goya?’ and bought a cart full of ’em that had never bought your products and some of that residual stays?”
Unanue answered, “What happened was we reached so many new people at the same time we maintained our base…”