On Wednesday, Google announced a shift in its current ad-selling policy in a move away from tracking users on an individualized level. Next year, the company will no longer sell ads based on how a user moves and engages across multiple websites.
According to The Wall Street Journal, Google “plans next year to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet.” This move could reportedly help move internet companies away from the habits of tracking individuals, “which has come under increasing criticism from privacy advocates and faces scrutiny from regulators.”
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