Goldman Sachs Distributes Pronoun Guides Amid Banking Crisis: Report
Ramin Talaie/Corbis via Getty Images

Goldman Sachs has reportedly distributed pronoun guides to help staffers become “inclusive” allies even as the financial sector faces a crisis.

The rainbow-colored pamphlet entitled “Bring Your Authentic Self,” which was obtained by campus conservative outlet The Stanford Review and confirmed by The New York Post, informs employees at the investment bank that “a gender-neutral or gender-inclusive pronoun is a pronoun that does not associate a gender with the individual who is being discussed.”

Beyond the customary “he, him, his, himself” and “she, her, hers, herself,” staffers were told they could use “they, them, their, themself” or “ze, zir, zir, zirself” as gender-neutral alternatives.

The pamphlet included example sentences using the gender-neutral pronouns, such as “ze went to the store” or “the apple was zirs.” Goldman Sachs recommends using an individual’s name instead of pronouns for another gender-neutral alternative.

Employees were also told to “proactively share your pronouns to foster an environment of respect and awareness,” as well as “practice using gender-neutral pronouns on your own time” and make a “concerted effort” to develop comfort with the phrases.

The promotion of LGBTQ ideology at Goldman Sachs occurs as banks experience significant credit crunches caused by Federal Reserve efforts to increase target interest rates, a phenomenon which devalues long-term government securities and corporate bonds. Silicon Valley Bank and Signature Bank collapsed last month amid a rush from depositors to withdraw their account balances, prompting the Federal Reserve to predict that a mild recession would impact the United States in the second half of this year.

Goldman Sachs has nevertheless issued a number of nods toward the LGBTQ movement in recent years. The company previously recognized “International Day Against Homophobia, Biphobia, Interphobia and Transphobia,” also known as “IDAHOBIT,” to raise awareness of purported LGBTQ discrimination and featured a number of stories from employees who claimed homosexual or transgender identity.

The company has also hosted various events for “Pride Month,” such as discussions with prominent activists and a month-long “Proudly Resilient Summit” which fundraised for more than three dozen LGBTQ nonprofits. Goldman Sachs CEO David Solomon “shared his perspectives on advancing inclusion and diversity at the firm and within the communities we serve.”


Staff members interviewed by The New York Post asserted that the gestures toward inclusivity at Goldman Sachs could not overshadow the investment bank’s notoriously competitive culture. “There is no ‘authentic self’ at Goldman Sachs. It’s your Goldman self,” one worker said. “You will be forever judged by what you wear, how you act, how you present yourself and how you play the Goldman game.”

A spokeswoman for Goldman Sachs informed The New York Post that the pamphlets have existed since 2019. She insisted that “Goldman Sachs has a long and strong record of promoting and advancing women at all levels of the bank” despite a pending lawsuit against the firm over discrimination and bias against female employees with respect to pay and promotions.

Other financial behemoths likewise promote diversity, equity, and inclusion efforts: asset management firm Vanguard hosted a training last year asking white men to accept “uncomfortable” criticism about their biases, as shown in footage obtained by The Daily Wire.

Credit Suisse, which was recently acquired by competitor UBS after years of lackluster risk management and the volatile conditions in the banking sector, employs an individual named “Mx. Pips Bunce” as the firm’s head of global markets core engineering integration components. The executive’s LinkedIn account lists “she, her, they” pronouns; half of the profile picture featured on the account shows Bunce in a suit and tie, while the other half shows Bunce wearing makeup, a blonde wig, a red dress, and what appear to be fake breasts.

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The Daily Wire   >  Read   >  Goldman Sachs Distributes Pronoun Guides Amid Banking Crisis: Report