Ratings for NBC’s primetime coverage of the Tokyo Olympic Games “has continued to spiral downward” according to Fox News, dropping nearly 50% from the network’s coverage of the 2016 Rio Games. Olympic viewership is down nearly 40% overall across the entire NBC family of networks sharing broadcast duties.
Analysts suggest that the “get woke, go broke” effect may be partly to blame, but the drop is so significant that the network is now struggling with “advertiser anxiety,” allaying corporate fears that the millions spent on commercials and sponsorships during Olympic coverage may not have been worth it.
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