<p>Facebook will begin slapping labels on all posts about coronavirus vaccines that point users to &#8220;authoritative information&#8221; as the mammoth social media company works to respond to criticism that it has allowed vaccine misinformation to proliferate in its platform.</p>
<p>The company said Monday in a <a href="https://about.fb.com/news/2021/03/mark-zuckerberg-announces-facebooks-plans-to-help-get-people-vaccinated-against-covid-19/">blog post</a> that it has already started adding labels to posts that discuss the safety of coronavirus vaccines. The labels direct users to Facebook&#8217;s Covid-19 Information Center, which includes &#8220;credible information&#8221; from the World Health Organization and will appear on Facebook-owned Instagram as well.</p>
<p>Over the next few weeks, Facebook said it plans to add labels on all posts generally about coronavirus vaccines that will point users around the world to its COVID-19 Information Center. More targeted labels about coronavirus vaccine subtopics will be added to other posts.</p>
<p>Additionally, a screen will pop up when someone tries to share a post about coronavirus vaccines on Facebook and Instagram that will &#8220;provide more information so people have the context they need to make informed decisions about what to share.&#8221;</p>
<p>The company will also take several &#8220;temporary measures&#8221; aimed at cracking down on &#8220;potentially harmful&#8221; coronavirus and vaccine misinformation, including restricting the reach of content from users who have already violated Facebook&#8217;s policies on coronavirus misinformation or repeatedly shared content &#8220;debunked as False or Altered.&#8221; The restrictions will also be applied to coronavirus or vaccine content rated as “Missing Context” by Facebook&#8217;s third-party fact-checking partners.</p>
<p>Users who repeatedly violate Facebook&#8217;s policies will be removed from the platform, the company <a href="https://techcrunch.com/2021/03/15/facebook-to-label-all-covid-19-vaccine-posts-with-pointer-to-official-info/">said</a>.</p>
<p>Facebook CEO Mark Zuckerberg also announced Monday that the company is launching a global campaign to help people get access to the coronavirus vaccine. The initiative includes debuting a tool that shows users when and where they can receive the vaccine and provides a link to make an appointmen<span class="text_exposed_show">t.</span></p>
<p>&#8220;The data shows the vaccines are safe and they work. They&#8217;re our best hope for getting past this virus and getting back to normal life. I&#8217;m looking forward to getting mine, and I hope you are too,&#8221; Zuckerberg wrote in a post on his Facebook page.</p>
<p>Facebook&#8217;s efforts come after the company was criticized by lawmakers and others for failing to do more to combat misinformation on the platform about the coronavirus vaccines.</p>
<p>However, the new policies are a shift from Facebook&#8217;s stance last fall, when the company said it would not target posts talking about the coronavirus vaccine the same way it cracked down misinformation about the coronavirus in general.</p>
<p>&#8220;If someone is pointing out a case where a vaccine caused harm or that they&#8217;re worried about it — you know, that&#8217;s a difficult thing to say from my perspective that you shouldn&#8217;t be allowed to express at all,&#8221; Zuckerberg <a href="https://www.axios.com/coronavirus-vaccine-facebook-mark-zuckerberg-9eae01a2-e6b2-4f4c-a48c-986bac665a2b.html">told</a> &#8220;Axios on HBO&#8221; in September.</p>
<p>Zuckerberg also warned at the time that if people are &#8220;overgeneralizing things&#8221; and &#8220;spreading misinformation&#8221; in a way that could lead to &#8220;imminent harm,&#8221; the company could &#8220;try to take action against those.&#8221;</p>

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Facebook Will Label All Posts About Coronavirus Vaccine, Promote ‘Authoritative Information’