Dodge Gets SLAMMED For Super Bowl Ad Featuring Martin Luther King, Jr. Voiceover. The Ad Is Good.

The vast majority of Super Bowl ads on Sunday evening were apolitical, as they should be. But one ad seemed to draw ire from all sides of the aisle: an ad for Dodge Ram trucks, featuring a voice-over from Martin Luther King, Jr. The audio of MLK came from a February 4, 1968 speech:

If you want to be important — wonderful. If you want to be recognized —wonderful. If you want to be great — wonderful. But recognize that he who is greatest among you shall be your servant. That’s a new definition of greatness. And this morning, the thing that I like about it: by giving that definition of greatness, it means that everybody can be great, because everybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve. You don’t have to know about Plato and Aristotle to serve. You don’t have to know Einstein’s theory of relativity to serve. You only need a heart full of grace, a soul generated by love. And you can be that servant.