Disney is preparing to fundamentally reshape the streaming landscape. After taking full ownership of Hulu in 2023, the company is now moving to shut the platform down and fold its entire library into Disney+ as part of a “one app experience.” That migration could occur imminently, and the scale of change is staggering.
When Disney launched Disney+ in 2019, the streaming marketplace was already crowded. Amazon Prime Video debuted in 2006, Netflix in 2007, and Hulu in 2008. With few external restrictions on content — no oversight from the Federal Communications Commission (FCC) and no advertisers, at that time, to hold content in check. As a result, these platforms broke boundaries that even premium cable channels like HBO and Cinemax would not have dared. offering more vulgarity, more graphic violence, more sex and nudity.
Disney+ promised to be different.
From the beginning, Disney positioned its platform as a safe haven for families; a platform parents could trust implicitly. That promise worked. More than 10 million subscribers signed up within the first 24 hours, many of them parents desperate to escape the exhausting and never-ending task of shielding young eyes from suggestive poster art and racy titles like “Zac and Miri Make a Porno” or “Nymphomaniac” while they searched menus for the handful of child-appropriate titles that might be available.
Market research confirmed this distinction. One industry analysis called Disney+ “the category’s most intentionally chosen service.” Morning Consult found Disney+ scored +45 for “entertaining the kids,” while competitors posted negative scores across the board. “Disney+ is not interchangeable here,” the analysis concluded. “In household decision-making, this is Disney+’s moat.”
Disney executives publicly reinforced this family-first positioning. Months before launch, entertainment reporter Eric Vespe recalled asking a Disney representative whether R-rated content would appear on Disney+. The answer: Disney+ would remain PG-13 or softer, while more mature material would live on Hulu. Disney invested heavily in Hulu so adult-oriented material could remain off the Disney+ platform.
That intentional separation is now being completely dismantled.
In the summer of 2025, executives signaled plans to shut down Hulu and migrate its entire library into Disney+.
Concerned Women for America (CWA) looked at the numbers and discovered that while Disney+ currently hosts fewer than 20 R-rated films, after the merger, that number will exceed 400 — a more than 2,200% increase. Mature-rated television series will escalate from 45 to nearly 400 — a more than 800% increase. Families who subscribed specifically for child-friendly programming will suddenly find their child’s favorite streaming platform flooded with volumes of adult material.
Parents have already seen glimpses of what this future looks like. Last year, families reported surprise and frustration when mature-themed series promotions appeared on Disney+ home screens, prompting uncomfortable questions from young children. Many parents believed Disney+ was designed to prevent exactly this scenario.
This shift represents more than a technical update. It represents a fundamental brand reversal.
Disney was once synonymous with wholesome family entertainment. Parents built household media habits around that identity. Children were given access to Disney+ because families trusted the brand.
That trust is now being put at risk.
Even more concerning is the creative direction Disney leadership appears eager to embrace. One of the most striking examples is the company’s reported interest in hiring producer Ryan Murphy as soon as his development deal with Netflix ends; Murphy’s career has largely focused on dark, adult-themed dramas.
Murphy’s previous projects have centered on crime, horror, and provocative themes that were never intended for children. Yet Disney executives appear willing to fold this creative approach into a corporate ecosystem historically built around family audiences.
Walt Disney famously said, “Our greatest natural resource is the minds of our children.” That philosophy guided decades of storytelling built around imagination, optimism, and moral clarity.
Today’s leadership seems increasingly disconnected from that legacy.
And while Disney may point to parental controls as a solution, technology cannot solve a branding problem. The issue is not whether filters exist. The issue is whether adult content belongs on the same platform that parents deliberately chose for preschoolers and elementary-age children.
Mixing Mickey Mouse with mature television may make business sense on a spreadsheet. But it erodes the trust that made Disney+ successful in the first place.
The question now is simple: Will Disney honor the promise that built its streaming success — or abandon the families who made it possible?
The future of Disney+ may depend on how loudly parents answer that question.
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Melissa Henson is the Senior Policy Advisor for Media and Culture for Concerned Women for America, the nation’s public policy women’s organization, dedicated to promoting biblical values and constitutional principles in public policy. On X: @CWforA
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.
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