Deal Of The Week: Brand Yourself With A Corporate Logo — For Free!

If you’re a masochist or a Millennial, has Arby’s got a deal for you. Visit Port City Tattoo in Long Beach, California, on Saturday, and you can get the fast food chain’s corporate logo tattooed on your body for free. For those who have long desired to mutilate their bodies with a cartoon beef and cheddar sandwich but have been reluctant to pay for the privilege, your lucky day is at hand. Arby’s is billing the promotion as an opportunity to have a “sandwich for life,” albeit in the form of ink on your skin. The gimmick follows a similar marketing stunt by Domino’s Pizza in Russia earlier this month, in which the pizza chain offered lifelong free pizza to anyone who tattooed the company’s logo on his body. While the company intended to run the promotion for two months, it had to end the deal after just a few days for fear of going out of business.

“More than a million people would have come to demand pizzas,” explained 24-year-old Natalia Koshkina. “After all, this is Russia.” To permanently brand one’s body with a corporate logo in exchange for free cheap pizza requires something of a nihilistic worldview, but the prevalence of such nihilism does not surprise in a country renowned for its various suicide games.