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Just one day into the launch of Mayflower Cigars, The Daily Wire’s initial supply of nearly 30,000 cigars was wiped clean by enthusiastic customers, and now the company is ramping up shipments to meet the ongoing high demand as pre-orders continue to arrive ahead of the holidays.
Daily Wire host Michael Knowles announced the launch of the new premium, handmade cigar line on Wednesday, unveiling the new venture on his daily podcast. Within hours, the “Mayflower Dawn” & “Mayflower Dusk” sampler packs were sold out, and The Daily Wire was feverishly rerouting and pulling forward upcoming shipments of the in-demand vitolas.
“Mayflower Cigars was the best first day cigar launch we have ever had at Brandshopper. Inventory stocks allocated by the factory that were expected to last through the holidays sold out in under 24 hours,” said Alex Svenson, who is the special projects chief at Brandshopper, which is a leader in U.S. premium cigar sales and a Mayflower Cigars distribution partner.
Mayflower Cigars, the latest Daily Wire consumer brand, will provide premium, handmade cigars sourced in Nicaragua and crafted with the guidance of Knowles’ personal taste. Daily Wire’s launch of Mayflower Cigars follows the creation of other Daily Wire brands like Jeremy’s Razors and Jeremy’s Chocolate.
The cigars, which are Knowles’ personal blend, are handmade in his favorite cigar factory in Esteli, Nicaragua, and created by Knowles and designers at Oliva Cigar Co. Knowles, a longtime cigar aficionado, revealed that cigars had played a major role in his life, from helping to get him into college to landing a show with The Daily Wire.
The unprecedented success of the cigars was “astonishing,” according to Oliva Cigar Co. CEO Cory Bappert, whose company is a Mayflower Cigar manufacturing partner.
“Mayflower, in its first 24 hours of launch, sold what we expected to be sold in the first 4 months. This level of sales on the first day is astonishing,” Bappert said.
Mayflower Cigars, which come in two blends and six vitolas, were created in a factory known for producing some of the highest quality cigars in the world.
The Mayflower Dawn blend is a mild-to-medium-bodied smoke in an Ecuadorian Connecticut wrapper, Cameroon binder, and Nicaraguan fillers. It comes in Robusto, Toro, and Churchill sizes. The Mayflower Dusk blend is a medium-to-full-bodied cigar, with an Ecuadorian Habano wrapper, Sumatra binder, and Nicaraguan fillers. The Dusk comes in Robusto, Toro, and Toro Gordo.
The branding for the cigars comes from a mix of Knowles’ family heritage and American history. Knowles had relatives cross the ocean on the Mayflower when the Pilgrims landed in New England on November 11, 1620.
“Tobacco in many ways built America. Christopher Columbus discovered it on his first voyage to the New World in 1492. George Washington and Thomas Jefferson grew and sold tobacco both before and after the Revolution,” Knowles said.
Mayflower Cigars are available today and can be ordered at mayflowercigars.com. You must be 21 years of age or older to purchase tobacco products. Some exclusions apply.