Daily Wire co-founder and co-CEO Jeremy Boreing said that the push to create conservative children’s content to compete with Disney is “the most important fight that we’re in.”
Boreing appeared on Megyn Kelly’s SiriusXM show on Monday to discuss The Daily Wire’s recent expansions into products such as shaving kits and children’s content.
Last month, Boreing announced that one of The Daily Wire’s next moves is creating programming for children that parents will not have to pre-screen ahead of time for ideas they may be uncomfortable introducing to their child at such a young age. The announcement came on the heels of leaked footage from a Disney all-hands meeting in which one executive producer discussed her “not-at-all-secret gay agenda” and “adding queerness” to children’s shows.
Boreing told Kelly that The Daily Wire is building an “alternative to Disney.”
“You know, we’ve been working on kids’ content over here at The Daily Wire for the last three months. We’ve been developing a couple of animated shows. We weren’t going to announce them until, you know, the end of the year and we get passed the election and all of the politics of the moment, but Chris Rufo leaked those unbelievable tapes from Disney of people saying, yeah, we have a not-so-secret gay agenda, and, you know, we’re going to put many, many, many more examples of content aimed at incredibly small children,” Boreing said.
“We thought, welp, we can’t sit on this anymore. Somebody’s got to get out there and say something, and we are doing something so let’s announce it,” he continued. “We announced that we were starting our DW Kids program to sort of coincide with all the entertainment we’ve been making since 2020. And the reception is unbelievable.”
“I think this is a far more important fight than Jeremy’s Razors, as much as I love the razor company,” Boreing said. “This is the most important fight that we’re in. This is the fight for, you know, our ability to raise our kids in a safe environment where we don’t have to pre-screen everything. We don’t have to explain how their own eyes lie to them, how the historic combined wisdom of every single human who has ever walked the face of the earth was wrong, and only the ideas that have been cooked up by gender studies majors could possibly be right.”
“So, I think the most important thing we’re doing is this kids’ offering and I think people are going to love it,” he said.
Watch Boreing’s full appearance on “The Megyn Kelly Show” here: