Cracker Barrel Thought The Logo U-Turn Would Be Enough. It Wasn’t.

The Cracker Barrel restaurant chain caved to public pressure for the second time in as many days on Wednesday, removing several items from the corporate website that advertised a commitment to supporting Diversity, Equity, and Inclusion (DEI) initiatives and LGBTQ Pride events.

Robby Starbuck took to X to share what he touted as a “major victory,” noting that the company had scrubbed several key pages from the website even as the backlash over a recently sanitized corporate logo — which was abandoned within days of its unveiling — was just beginning to die down.

Major victory to report. After a week running our pressure campaign, Cracker Barrel FINALLY caved and removed their LGBTQ and DEI page.

Let this be a message to all companies: It is now socially unacceptable to promote trans causes or DEI and it’s unacceptable to use our money… pic.twitter.com/tDqvanEYZs

— Robby Starbuck (@robbystarbuck) August 27, 2025

“Major victory to report. After a week running our pressure campaign, Cracker Barrel FINALLY caved and removed their LGBTQ and DEI page,” he said. “Let this be a message to all companies: It is now socially unacceptable to promote trans causes or DEI and it’s unacceptable to use our money for Pride events.”

“YOU could be next if you embrace wokeness. Now’s the time to fix it,” he continued. “Conservative consumers will no longer fund companies who use our money to violate our values. Just be neutral on politics and social issues. You don’t need to parrot our politics. Just stay out of politics and focus on your core business. That’s the path to greatness. First 3 screenshots are yesterday, 4th is today.”

“It’s my pleasure to deliver y’all another win for those of us who want sanity. Many more to come!” Starbuck concluded.

Cracker Barrel’s capitulation on DEI and LGBTQ issues follows the company’s quick backpedal over an attempted rebrand that sparked an immediate public outcry.

Starbuck shared the news on Tuesday, saying. “Big news: Cracker Barrel has caved. They just sent an email confirming that they’re returning to the old logo. All plans for the new logo have been scrapped. Now they just need to end DEI and stop funding all ages pride shows!”

“The emailed statement: ‘We thank your guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.’ As always, we get results and we have them on the run. They’ve also distanced themselves from the woke @HRC by saying they don’t associate with them now. We are winning and we plan to keep winning.”

Big news: Cracker Barrel has caved. They just sent an email confirming that they’re returning to the old logo. All plans for the new logo have been scrapped. Now they just need to end DEI and stop funding all ages pride shows!

The emailed statement:

“We thank your guests for… pic.twitter.com/13OJLzfGBX

— Robby Starbuck (@robbystarbuck) August 26, 2025