The Supreme Court’s recent decision in Dobbs v. Jackson Women’s Health Organization, which allows states to ban abortion, is the biggest political bombshell in America in half a century. That’s not hyperbole, the case was the culmination of a five decades effort by the Pro Life movement to overturn Roe v. Wade. Predictable protests erupted at this sea change, but from one quarter the reaction has been muted, quiet even. Major corporations, so eager in recent years to dive into the political and cultural fray are laying off of this one. And they are wise to do so.
Just a day or so after the decision, The New York Times noted this with a headline that read, “Companies are More Vocal than Ever on Social Issues. Not on Abortion.” What the Times picked up on was notable. When culture war issues flare up, we have grown accustomed to a deluge of Tweets, corporate statements, and promises to stand in solidarity with those supposedly harmed by whatever the issue of the day is. But not this time. And it’s not just because the issue is abortion, it’s because corporate brands are realizing that publicly sucking up to leftist causes is just bad for their bottom line.
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