News and Commentary

Conservative Watchdog Re-Launches Boycott to Curb Liberal Trans Agenda

   DailyWire.com

On Thursday night, The Daily Wire learned that conservative watchdog 2ndVote will be re-launching their #AnywhereButTARGET campaign ahead of Valentine’s Day shopping.

Back in April, in a highly controversial move, Target announced they would open their bathrooms and fitting rooms to “gender identity,” rather than biological sex—effectively allowing men who merely claim to be female into women’s and girls’ facilities. 2ndVote responded by launching the #AnywhereButTARGET campaign, asking conservatives to, in essence, vote a second time with their wallets.

While the campaign has thus far helped force the retail giant to spend $20 million on individual gender neutral bathrooms and has also led to a steady decline in their important holiday sales, Target’s transgender policy remains.

“With retail giant Target reporting lower than expected sales during the Christmas shopping season, 2ndVote is expanding the #AnywhereButTARGET campaign into 2017,” says the release from 2ndVote.

“Retailers are preparing for a big weekend of card, candy, and gift sales ahead of Valentine’s Day and we’re reminding consumers that shopping #AnywhereButTARGET will send a clear message,” Executive Director Lance Wray said. “We don’t want our dollars supporting Target’s dangerous policy that allows men into the women’s restroom and fitting room facilities just because of how they identify, rather than biological sex.”

“Target continues to stand behind this controversial policy despite a devastating drop in sales that shows customers are voting with their wallets,” Wray continued. “It’s becoming more and more apparent that Target cares more about promoting a radical social agenda than even making sound business decisions.”

2ndVote asks conservatives to abstain from “funding Target’s support for a liberal political movement that ultimately seeks to undermine protections for religious liberty.”

As reported by The Daily Wire in January, Target’s financial statement revealed that they company brought in “softer-than-expected sales performance” during the holiday months of November and December.

“[C]omparable sales during the combined November/December period decreased 1.3 percent,” the financial report states. “For those two months, total sales decreased 4.9 percent, reflecting the impact of the December 2015 sale of the Company’s pharmacy and clinic businesses.”

To learn more about the campaign, click here.

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