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Coca-Cola Lost Billions After Being Snubbed By International Soccer Star Cristiano Ronaldo

Tim Pearce
Coca-Cola Lost Billions After Being Snubbed By International Soccer Star Cristiano Ronaldo
Smith Collection/Gado/Getty Images

International soccer star Cristiano Ronaldo may have cost Coca-Cola billions in market value after snubbing its flagship soda at a press conference.

Ronaldo, captain of Portugal’s national team, sat behind two bottles of Coca-Cola during a Monday press conference for the Euro 2020 tournament. Ronaldo was there to preview Portugal’s upcoming Group F opener against Hungary.

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