<p>Hallmark Media CEO Wonya Lucas — who oversaw the company&#8217;s transition into embracing more LGBTQ-friendly storylines — will step down.</p>
<p>According to a <a href="https://www.hollywoodreporter.com/tv/tv-news/hallmark-ceo-wonya-lucas-step-down-1235558874/" target="_blank" rel="noopener">report</a> published Tuesday by The Hollywood Reporter, Lucas will stay until year&#8217;s end, and will remain on the Hallmark Media board of directors — and Hallmark Companies CEO Mike Perry will manage the transition as she exits.</p>
<p>&#8220;I am honored to have led this company and am tremendously proud of the progress we’ve made by creating an evolved entertainment experience that inspires meaningful, emotionally connected moments for our audiences,&#8221; Lucas said in a statement. &#8220;My passion for the Hallmark brand has grown in deeply rewarding ways and will remain paramount as I continue to help guide Hallmark Media’s future in a more strategically focused capacity.&#8221;</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">After three years at the helm, Hallmark Media President &amp; CEO Wonya Lucas will exit her current role at the end of year, the company announced Tuesday. Lucas will continue to serve on the Hallmark Media Board of Directors <a href="https://t.co/gWPBmYlXCv">https://t.co/gWPBmYlXCv</a></p>
<p>&mdash; Deadline Hollywood (@DEADLINE) <a href="https://twitter.com/DEADLINE/status/1688964277099692032?ref_src=twsrc%5Etfw">August 8, 2023</a></p></blockquote>
<p>Lucas came to Hallmark from TV One in 2020, taking the reins from former CEO and President Bill Abbott after backlash over Hallmark Channel&#8217;s <a href="https://www.dailywire.com/news/hallmark-channel-pulls-ads-featuring-lesbian-kiss-after-backlash" target="_blank" rel="noopener">removal of a commercial</a> featuring a same-sex couple — and one of her <a href="https://deadline.com/2023/08/wonya-lucas-exit-hallmark-media-president-ceo-board-of-directors-1235457553/" target="_blank" rel="noopener">priorities</a> while at the helm was to increase &#8220;representation.&#8221;</p>
<p>Lucas&#8217; arrival followed a <a href="https://www.dailywire.com/news/hallmark-channel-apologizes-will-allow-lgbt-ads-promises-to-work-with-glaad" target="_blank" rel="noopener">promise from Perry</a> for Hallmark Channel to work with GLAAD (Gay and Lesbian Alliance Against Defamation ) to create a more inclusive environment and promote more diverse storylines. During her tenure, the channel not only introduced several LGBTQ+ supporting characters but also premiered its first feature film centered on a <a href="https://www.dailywire.com/news/hallmarks-self-described-king-of-gay-christmas-wont-comment-on-candace-cameron-bures-marriage-remarks" target="_blank" rel="noopener">same-sex relationship</a>.</p>
<p>But while Lucas the niece of late baseball legend Hank Aaron oversaw a move to more diverse and &#8220;inclusive&#8221; programming, she also oversaw the abrupt exits of a number of the network&#8217;s biggest stars.</p>
<p><a href="https://www.dailywire.com/news/candace-cameron-bure-thrills-fans-by-ditching-progressive-hallmark-for-a-wholesome-and-faith-filled-alternative-cable-network" target="_blank" rel="noopener">Candace Cameron Bure</a>, who headlined a number of holiday films for the network in addition to starring in the Aurora Teagarden mystery series, announced in 2022 that she was joining ex-CEO Bill Abbott&#8217;s new venture — Great American Family — which would keep the focus on <a href="https://www.dailywire.com/news/it-absolutely-breaks-my-heart-candace-cameron-bure-responds-to-backlash-over-marriage-comments" target="_blank" rel="noopener">traditional marriage</a> and faith-based storylines.</p>
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<p>Among the other actors who made the jump from Hallmark to Great American Family are <a href="https://www.dailywire.com/news/exclusive-actor-trevor-donovan-plays-against-type-onscreen-on-social-media-and-especially-in-politics" target="_blank" rel="noopener">Trevor Donovan</a>, Jennie Garth, Daniel Lissing, <a href="https://www.dailywire.com/news/full-house-star-lori-loughlin-lands-another-movie-role-following-prison-time" target="_blank" rel="noopener">Lori Loughlin</a>, and Jen Lilley.</p>

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CEO Behind Hallmark Channel’s ‘Woke’ Journey Announces Plan To Step Down