On Sunday, The Guardian (UK) ran a much-ballyhooed &#8220;expose&#8221; about the nefarious technological activities of Trump data firm Cambridge Analytica. That firm was owned by the Mercer family, and former Trump campaign strategist Steve Bannon had a stake as well; Cambridge Analytica&#8217;s original client in the 2016 election cycle was Senator Ted Cruz (R-TX). According to The Guardian and its source, one Christopher Wylie, Cambridge used sophisticated data gathering to amass a huge database of information about potential voters &#8212; exactly the same thing the Obama team did in 2012 and was widely praised for doing. But somehow it&#8217;s supremely nefarious when Trump&#8217;s campaign did it in 2016, even if they did nothing illegal.
<a href="https://www.usatoday.com/story/tech/news/2018/03/19/facebook-and-cambridge-analytica-what-we-know-so-far/437392002/">What, exactly, did Cambridge do</a>? They supposedly contracted with Global Science Research to issue a personality quiz; in order for you to take the quiz, you had to give them access to your Facebook profile. They then cross-referenced personality tendencies with politics. First, this isn&#8217;t particularly shocking or particularly sophisticated. Second, Cambridge Analytica claims they didn&#8217;t use data from GSR.

Cambridge Analytica And The Campaign To Destroy Conservatives On Social Media

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Cambridge Analytica And The Campaign To Destroy Conservatives On Social Media