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Burt’s Bees Apologizes For ‘Offensive’ Holiday Ad Featuring Black Family. Here’s What Really Happened.

"We recognize the importance of portraying families in a way that doesn't promote harmful stereotypes."

Amanda Prestigiacomo
Burt’s Bees Apologizes For ‘Offensive’ Holiday Ad Featuring Black Family. Here’s What Really Happened.
John Lamparski/WireImage

Personal care company Burt’s Bees has apologized over an allegedly “offensive” ad featuring a black family wearing the business’ pajamas.

Outrage erupted online when an ad appeared to feature four families; all the families in the ad included a mother, father, and children, except the black family, where there was a mother with her two children. Folks were upset that the ad was apparently enforcing “harmful stereotypes” about black people.

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