Burger King U.K. has deleted a tweet the company put out on Monday after it received criticism from the Twitter community. While the original post was seemingly an attempt to encourage more women to pursue work in culinary fields — if that is their desire — users on Twitter deemed it misogynistic, leading to the fast food chain apologizing.
According to the company, the majority of the culinary workforce is occupied by men. This led Burger King U.K. to tweet in support of more women entering the field in a celebration of International Women’s Day. The fast food chain also used the day in order to announce a scholarship program, called H.E.R. (Helping Equalize Restaurants), but the initial tweet was enough to upset users on Twitter.
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