News and Commentary

Broncos Star Loses Endorsement Deal After Kneeling During National Anthem

Amanda Prestigiacomo

Denver Broncos outside linebacker Von Miller effectively lost an endorsement deal with Phil Long Ford after he took a knee during the playing of our national anthem before Sunday’s kickoff against the Buffalo Bills.

According to a spokesman from the Phil Long Dealership, the linebacker was “in the middle of contract renewal” with the company before the NFL star chose to take a knee this weekend. Considering Miller’s act, the patriotic, veteran-supporting brand chose to end their partnership.

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