President Joe Biden was slammed on Super Bowl Sunday over a video he posted to social media ahead of the game that blamed corporations for “shrinkflation.”
The remarks from Biden, which he posted from his official government X account, come after years of high interest rates that were triggered in large part when the Democrat-controlled House and Senate passed his American Rescue Plan during the first months of his presidency.
“It’s Super Bowl Sunday. If you’re anything like me, you like to be surrounded by a snack or two while watching the big game,” Biden said in the video. “You know when buying snacks for the game, you might have noticed one thing: sports drinks bottles are smaller, a bag of chips has fewer chips, but they’re still charging us just as much. As an ice cream lover what makes me most angry is that ice cream cartons have actually shrunk in size, not in price.”
“I’ve had enough of what they call shrinkflation. It’s a rip off,” he continued. “Some companies are trying to pull a fast one by shrinking the products little by little and hoping you won’t notice. Give me a break. The American public is tired of being played for suckers. I’m calling on companies to put a stop to this. Let’s make sure businesses do the right thing now.”
While you were Super Bowl shopping, did you notice smaller-than-usual products where the price stays the same?
Folks are calling it Shrinkflation and it means companies are giving you less for every dollar you spend.
I’m calling on the big consumer brands to put a stop to it. pic.twitter.com/wL1NsEh78F
— President Biden (@POTUS) February 11, 2024
Biden’s video generated widespread mockery and pushback on X, where it was viewed millions of times.
“Imagine how little respect you must have for voters to try this,” said writer Charles C.W. Cooke.
“This is insane,” said RealClearPolitics President Tom Bevan. “Biden is getting some really terrible advice.”
Seattle-based conservative radio host Jason Rantz posted on X: “Joe Biden couldn’t do a Super Bowl interview because it would have been passed his bedtime, but he did have time to post a propaganda video hoping you won’t realize shrinkflation is a result of inflation courtesy of Bidenomics.”
“Nobody believes this,” said podcast host Stephen L. Miller.
“Shrinkflation is just a way to hide prices going up,” said writer Jordan Schachtel. “Without it, the economic shitshow becomes much more obvious.”
“Act of desperation to shift the blame for inflation away from his policies,” another popular Twitter account said. “Just ‘excess corporate profit’ scam in different wrapping. I bet this doesn’t see the light of day after today and they rely on it just going viral without officially pushing it anywhere.”