Dishing out another round of woke desserts, Ben & Jerry’s Ice Cream co-founder Ben Cohen has unveiled a new unofficial flavor honoring the openly socialist Sen. Bernie Sanders (I-VT) for the 2020 presidential election.
On Twitter, Ben Cohen said: “[Bernie Sanders] is the best candidate to beat Trump and drive the transformational change that we need to create a country that works for working families. So Jerry + I are cranking up the old ice cream machine to show our support.” Take a look:
The Bernie Sanders campaign website has since been offering supporters a chance to “sign up” in order to win a pint of “Bernie’s Back,” which features “one very large chocolate disc on top and a (very stiff) butter toffee backbone going down the middle” to symbolize Bernie’s struggle against the evil 1%.
“Hot Cinnamon Ice Cream with one very large chocolate disc on top and a (very stiff) butter toffee backbone going down the middle,” the flavor description reads. “The chocolate disc represents all the wealth that has risen to the top 1%. The backbone represents Bernie’s steadfast determination to un-rig our economy. And the hot cinnamon is our political revolution holding politicians’ feet to the fire to make America work for working people of all races and genders.”
“Between now and August 9, our campaign is offering people a chance to win a limited-edition pint of ‘Bernie’s Back’ ice cream, created by Ben & Jerry’s co-founder, Ben Cohen,” the description continued. “All you have to do is add your name on this page to enter. Every pint is hand-signed and numbered by Ben and Jerry.”
With an image of Bernie grinning before a backdrop of the White House, the pint invites people to “Open joyfully” in order to unveil the “political revolution inside.”
This type of brazen partisanship from the ice cream giant is nothing new and has almost become a staple of the business model in recent years. In October 2018, the company launched “Pecan Resist,” which supported “groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda.”
As the same-sex marriage debates shot throughout the Western world, Ben & Jerry’s were on the front lines with new flavors in every country in support of the LGBT cause. In 2009, the state of Vermont had the flavor “Hubby Hubby,” which was followed in 2012 by “Apple-y Ever After” in the U.K. Australia had “I Dough, I Dough” while Ireland had “EngageMint Party.”
In 2016, Ben Cohen and Jerry Greenfield similarly endorsed Bernie Sanders’ presidential run with a flavor similar to the one released this week: “Bernie’s Yearning,” a plain mint ice cream beneath a solid layer of chocolate on top, which was also meant to represent the top 1% making all the economic gains.
“Jerry and I have been constituents of Bernie Sanders for the last 30 years,” Cohen said of the endorsement. “We’ve seen him and we believe him. When we’re out speaking on his behalf people always ask if there’s a Ben and Jerry’s flavor.”
“There’s not,” Cohen added. “But if I were going to come up with one, this is what it would be.”