Corporate brands around the world are funding political causes and jumping on the social media bandwagon in a largely harmless, if frustrating, attempt to convince more people to buy from them. But the next step in this anti-establishment posturing sees some of those companies getting into bed with some seriously undesirable characters – including organisations with connections to dangerous foreign regimes.
It seems like everywhere you look another brand is engaging in the culture wars. From Gillette’s famous anti-male “#MeToo” ad targeting the US market, to ANZ’s tone-deaf ad against hate speech down in Australia, this has become a world-wide issue with the United States at the centre of the storm.
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