In a piece for AdWeek on aerial ads, a throwback and in some ways even more valued now mode of advertising, writer Christopher Heine notes that one politically-charged message scheduled to fly over California beaches on Labor Day is sure to make California Democrat Maxine Waters happy.
Justin Jaye, the owner of a Santa Monica-based FlySigns Aerial Advertising, told Heine that among the ads his planes will be flying on Labor Day is a two-word message purchased by a Democratic political action committee: “Impeach Trump.”
“Election years are great for us,” Jaye said. “Always see a good pop in sales.”
Because of the naturally younger demographic, he said, the demand for aerial ads over beaches is an increasingly lucrative industry. “He said targeting young consumers is central to why his 27-year-old company, which employs 60 people, has increased its sales between 10 percent and 15 percent every year for the past decade and expects to bring in $4 million during 2018,” Heine reports.
Heine suggested that while “flyvertising” is usually a summer-heavy industry, it should see more steady action than usual this fall given the coming election and the strong “political divide” in the country.
Rep. Maxine Waters (D-CA) has become the unofficial leader of the Impeach Trump movement, repeatedly calling for him to be run out of office since the earliest stages of his presidency. Speaking at the left-wing Center for American Progress Ideas Conference in Washington, D.C. last year, Waters spelled out the rationale for her favorite mantra since Trump was elected.
“I know that there are those who are talking about ‘Well, we’re gonna get ready for next election,'” she said, The New Republic reported at the time. “No. We can’t wait that long. We don’t need to wait that long. He will have destroyed this country by then. We cannot wake up every morning to another crisis, to another scandal…We don’t have to be afraid to use the word ‘impeachment.’ We don’t have to think that impeachment is out of our reach. All we have to do is make sure that we’re talking to the American public, that we’re keeping them involved, that we’re resisting every day and we’re challenging every day and we’re calling this president to account for what he’s doing and what he’s saying.”