Kohl’s has joined Target and Bud Light in the group of companies ripped for their woke products as the retailer is being slammed for selling LGBTQ clothing for infants.
To celebrate Pride Month in June, Kohl’s is selling onesies with the LGBTQ pride flag on them. The company’s merchandise includes the “baby Sonoma Community Pride Bodysuit Set,” which sells for $9.99. The product’s description reads, “Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community® Pride Bodysuit Set.” The onesie sold in the store for infants as young as 3 months features adults and children marching and carrying an LGBTQ flag.
Kohl’s is pushing LGBTQ Pride for literal babies pic.twitter.com/SzoHSXGp4n
— End Wokeness (@EndWokeness) May 28, 2023
Looks like Kohl’s didn’t learn a thing from Bud Lite and Target pic.twitter.com/qRzlmepW4B
— End Wokeness (@EndWokeness) May 28, 2023
“Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list,” one social media user tweeted.
“Another woke corporation who feels it’s ok to sell children’s clothing with adult sexual preferences on them – hey @Kohls we are looking at you. Go woke go broke mother ph***ers,” another user echoed.
“Another Company needing Bud-lighting,” a third user wrote.
On April 1, Dylan Mulvaney, a man who identifies as a woman, posted a video to his 1.8 million followers on Instagram promoting his partnership with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
Last week, a report estimated Anheuser-Busch InBev’s market value had plunged a staggering $15.7 billion since April 1. That estimate came from Investor’s Business Daily, which used a conversion to U.S. dollars using data from S&P Global Market Intelligence. On April 1, Mulvaney promoted Bud Light during the NCAA March Madness tournament.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said last week. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
Shares of Anheuser-Busch’s stock have plummeted 11.9% since April 1, while Molson Coors Beverage shares have soared 20%, rewarding Molson Coors with over $2.2 billion in additional market value, The Daily Wire reported last week. According to JPMorgan analysts, U.S. beer volumes for Anheuser-Busch could plunge 12% this year.
Target lost $10 billion in market capitalization in ten days after backlash ensued from its LGBTQ Pride displays including transgender-friendly clothing items for children.
Related:
Anheuser-Busch InBev Market Value Has Plunged Staggering $15.7 Billion Since Mulvaney Fiasco: Report