Amazon Jumps Into Commercial AI Race With Multiple Competitors To ChatGPT
Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Amazon announced the forthcoming availability of multiple artificial intelligence products, throttling the company into competition with other major technology firms which recently unveiled similar solutions for consumers.

The move comes after ChatGPT, an AI language processing tool, earned worldwide recognition as knowledge workers leverage its capabilities to execute tasks such as writing emails and computer code in a matter of seconds. Swami Sivasubramanian, vice president of data and machine learning at Amazon Web Services, revealed on Thursday that the e-commerce behemoth would introduce Bedrock, which offers access to several AI models for text and images, as well as Titan, which includes two large language models that can complete tasks such as writing blog posts, extracting information from documents, and creating applications for personalization and search.

Bedrock customers will be able to access multilingual large language models that can generate text in Spanish, French, German, Portuguese, Italian, and Dutch.

The firm will also make CodeWhisperer, an AI computer coding companion unveiled last year that can generate code suggestions in real-time, generally available and free for individual developers. Amazon conducted a productivity challenge with CodeWhisperer which found that participants who used the AI system completed tasks 57% faster and were 27% more likely to achieve success than those who did not use CodeWhisperer.

The announcement comes on the same day that Amazon CEO Andy Jassy remarked in a shareholder letter that large language models and generative AI are receiving considerable investments from the firm. “Machine learning has been a technology with high promise for several decades, but it’s only been the last five to ten years that it’s started to be used more pervasively by companies,” he wrote. “This shift was driven by several factors, including access to higher volumes of compute capacity at lower prices than was ever available.”

Technology companies otherwise battered by economic tumult have seen mass market AI as a possible windfall in recent months. Microsoft, which invested billions of dollars into ChatGPT creator OpenAI, recently announced that the system would be integrated into search engine Bing and internet browser Edge, allowing users to locate information more easily. Google revealed one day earlier that Bard, an experimental conversational AI service, would soon be added to the company’s search engine, which has dominated competitors for two decades.

Meta CEO Mark Zuckerberg and other senior executives at the social media company now spend most of their time on AI initiatives. Meta expects to commercialize elements of its generative AI capabilities by the end of this year for advertisers on Facebook and Instagram.

The breakneck rollout of mass-market AI prompted some technology leaders, including Elon Musk and Steve Wozniak, to endorse an open letter calling for a six-month moratorium on AI development as lawmakers consider the impact of AI on employment and information channels. The executives and academics who signed the letter referenced possible widespread unemployment that mass market AI solutions could render across the world.


Goldman Sachs Chief Economist Jan Hatzius and three other senior analysts indeed noted in a recent report that generative AI systems could have “potentially large macroeconomic effects” and produce “significant disruption” in worldwide labor markets. The estimated 7% of positions that AI could impact in the United States are broadly in sectors that rely upon office work, such as administrative support and legal, while jobs in sectors such as building and grounds maintenance, construction, logistics, and healthcare support will remain broadly intact.

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