A vintage Coca-Cola bottle looming behind George Bailey. A Hershey’s billboard across from the Bates Motel. A Tide box in Mortimer Brewster’s house or a Peter Pan Peanut Butter jar in Roger Thornhill’s. Could classic movies one day become an outlet for product placement?
According to the BBC, the advancement of digital technology has enabled advertisers to insert products into classic movies using CGI.
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