3 Weeks, 3 Huge Flops — Summer Box Office Already In Trouble

For the movie business, the summer season is everything. Like Christmas for retailers, May, June, July and August are Filmdom’s make or break months. A bad summer generally means a bad year, and although we are just three weeks in, thanks to three high-profile flops, 2017 is already looking like a no good, very bad year. Moreover, a look at the rest of the summer slate does not bode well, including an unusually desolate August.

Let’s start with the flops…