At 43 years-old, I can look back at my life with a deep sense of pride — and, if I’m honest, a touch of longing. I’ve spent my entire adult life building my career, climbing ladders, taking risks, and proving to myself that I could be independent and successful. And in many ways, I’ve achieved exactly what I set out to do.
I own my home. I’ve built financial security that allows me to stand firmly on my own two feet. My parents and grandparents are healthy and happy. I have a circle of incredible friends who inspire me, challenge me, and support me through every chapter. And I have three gorgeous nephews who light up my world in ways I never could have imagined. These are blessings I don’t take for granted.
One of the accomplishments I’m most proud of is that through my own hard work, I was able to leave a marriage that wasn’t right for me. Because I was financially independent, I had choices. I could walk away and rebuild my life on my own terms. That freedom is something I cherish deeply.
But with all that said, there are things I wish I’d done differently. When you’re young and ambitious, it’s easy to believe you can have it all — career, independence, love, family — without having to make tough decisions. You put your head down, keep pushing forward, and tell yourself there will be time later. For me, later came faster than I expected.
If I could offer advice to young women just starting out, it would be this: leave space for the things that matter most. A healthy, loving relationship with a partner who brings out the best in you. The chance to conceive and raise a child. The opportunity to create a life that isn’t only about work, but about shared dreams, purpose, and faith.
Two moments have profoundly shaped this perspective. The first came after October 7, when I traveled to Israel as part of one of the first American volunteer groups. While I spent my days preparing meals for soldiers and harvesting crops, it was the people I met who left the deepest mark. Many had lost loved ones only weeks earlier, yet they carried on with remarkable strength, sustained by family and community. Even as they sent their children off to war, they remained united — grounded in faith and bound by an unbreakable sense of solidarity.
The second moment was the assassination of Charlie Kirk — and the extraordinary strength Erika Kirk displayed in its aftermath. In Charlie and Erika, I saw everything I believed was possible for myself one day. They came together as two accomplished individuals and built a life rooted in love, family, and faith. Watching and rewatching videos of them — as partners, as parents — stirred something deep within me, awakening a longing I hadn’t fully realized was there.
It brought me back to my own childhood, the eldest of three, watching my parents put aside their own wants to nurture our needs. Through their actions, they instilled in us the core values of our Jewish faith: prioritizing family, pursuing education, and giving back to those less fortunate. My parents made sure our faith wasn’t just taught but lived — from leading a Jewish Federation mission to Israel to sending my sister and me to study in the Holy Land. Those experiences didn’t just deepen my connection to Judaism and the state of Israel; they shaped how I understood love, commitment, and what it means to build a life of purpose.
As I sat with those memories, I couldn’t help but ask myself, with a heaviness I can’t quite put into words: how did I fall so far from that path?
Don’t limit your options because you’re so determined to prove your strength or independence. Being headstrong can serve you well in the boardroom, but it can also blind you to what truly fulfills the heart. There is immense purpose in building a family and in nurturing a partnership where both people grow together.
I wish I had discovered this earlier in life — the profound beauty that comes with faith, love, and building a family. My career has given me so much, but it has also required sacrifices I didn’t fully understand at the time. If I could go back, I would tell my younger self to be just as intentional about her personal life as she was about her professional one.
As I approach my 44th birthday, I feel the weight of limited options. Yet, thanks to breakthroughs in technology, I have hope — hope that I can bring a Jewish child into this world. While I have yet to meet a Jewish partner to share this journey, I cannot waste another moment. The chance to experience the profound joy of creating life and carrying forward my heritage is too precious to delay.
So to those just beginning their journey, take my advice: find yourself while also making room for the relationships and experiences that will bring you joy beyond titles, promotions, or accolades. A meaningful life isn’t built only in offices or boardrooms — it’s built in the quiet moments of connection, faith, and love. And those are the things I wish I’d done.
* * *
Jessica Piha is the Communications Director at USAFacts, a nonpartisan not-for-profit civic organization committed to making government data easy for Americans to understand. She resides in Kirkland, Washington with her dog Figgy.
The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.
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Young woman sitting on edge looks out at view

The Things I Wish I’d Done

Business

Charlie Kirk

family

Israel

Jewish

Marriage

Women

In a sweeping shift to align with the Trump administration’s “Make America Healthy Again” agenda, grocery giant Walmart will drop synthetic dyes and more than 30 other additives — including artificial sweeteners and preservatives — from all of its store brands.
Walmart&#8217;s brands, including Great Value, Marketside, Freshness Guaranteed, and Bettergoods, are all getting the MAHA makeover, according to the retailer. The changes will affect more than 1,000 products, including salty snacks, sweet treats, salad dressings, and power drinks.
The reformulated products are expected to hit the shelves within a matter of months, and all changes are anticipated to be fully implemented by January 2027.
&#8220;Our customers have told us that they want products made with simpler, more familiar ingredients — and we&#8217;ve listened,&#8221; Walmart U.S. CEO John Furner <a href="https://corporate.walmart.com/news/2025/10/01/walmart-u-s-moves-to-eliminate-synthetic-dyes-across-all-private-brand-food-products">said</a>. &#8220;By eliminating synthetic dyes and other ingredients, we’re reinforcing our promise to deliver affordable food that families can feel good about.”
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The changes are expected to have a significant impact on the American family, as Walmart plays a massive role in national grocery shopping. Just last year, the company netted $276 billion in grocery sales, for example.
Health and Human Services (HHS) Secretary Robert F. Kennedy Jr., who&#8217;s viewed as the figurehead of the MAHA movement, has been working with private companies to end the use of synthetic food dyes and other controversial additives. So far, major companies like PepsiCo, Tyson Foods, and Sam&#8217;s Club, among others, have signed on to the mission.
<blockquote class="twitter-tweet">
🇺🇸 MAKE AMERICA HEALTHY AGAIN!
The Trump Administration delivers on MAHA: Dozens of ice cream brands drop artificial colors, joining major companies in improving our food supply! 💪⬇️ <a href="https://t.co/NdR4u4pAya">pic.twitter.com/NdR4u4pAya</a>
— The White House (@WhiteHouse) <a href="https://twitter.com/WhiteHouse/status/1945156962183749905?ref_src=twsrc%5Etfw">July 15, 2025</a></blockquote>
In addition to working with major food brands, HHS has teamed up with the Department of Agriculture to limit <a href="https://www.dailywire.com/news/why-can-food-stamps-buy-junk-food-how-doge-could-save-billions-and-maha" target="_blank" rel="noopener">food stamp</a> purchases to healthier options, generally cutting out sugary drinks and candy.
So far, at least a dozen states have had waivers authorized by Agriculture Secretary <a href="https://www.dailywire.com/news/no-amnesty-trump-usda-chief-address-deportations-of-illegal-farm-workers" target="_blank" rel="noopener">Brooke Rollins</a> to make the changes to the Supplemental Nutrition Assistance Program (SNAP).
Back in August, Kennedy reaffirmed his message that taxpayers should not be forced to pay for unhealthy foods like soda and candy, which he says are fueling the obesity epidemic in the United States and making Americans sick.
“We are spending $405 million a day on SNAP and about 10% is going to sugary drinks, and if you add candies to that, it’s about 13-17%,&#8221; he said.
“We all believe in free choice,” the secretary emphasized. “We live in a democracy — people can make their own choice about what they are going to buy and what they are not going to buy. If you want to buy a sugary soda, you should be able to do that, but the U.S. taxpayer should not pay for it.”
“U.S. taxpayers should not be paying to feed the poorest kids in the country food that will give them diabetes,” RFK added.
<blockquote class="twitter-tweet" data-media-max-width="560">
🚨 BREAKING: Secretary RFK Jr. says he is officially moving to BAN food stamps from being used for soda
FINALLY!
&#8220;The U.S. Taxpayer should NOT be paying to feed the poorest kids in the country food that will give them diabetes.&#8221;
&#8220;We are spending $405 MILLION a day on SNAP..… <a href="https://t.co/jjsmZ8DrGE">pic.twitter.com/jjsmZ8DrGE</a>
— Nick Sortor (@nicksortor) <a href="https://twitter.com/nicksortor/status/1952449669163839580?ref_src=twsrc%5Etfw">August 4, 2025</a></blockquote>
Related: <a href="https://www.dailywire.com/news/more-maha-wins-12-states-cutting-soda-candy-from-food-stamps">More MAHA Wins: 12 States Cutting Soda, Candy From Food Stamps</a>

US-ECONOMY-EARNINGS-WALMART

Major MAHA Win: Walmart Cuts Dyes And Dangerous Additives From Store Brands

brooke rollins

Health

MAHA

Robert F. Kennedy Jr.

Walmart

The legacy coffee brand Maxwell House is changing their name for the first time in 133 years to reflect the changing landscape of homeownership, they just <a href="https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx">announced</a>.
The coffee retailer is rebranding to Maxwell Apartment, they said, for a 12 month ‘lease’ offer.
A press release detailing that change mentioned that almost one third of Americans are renting smaller apartments rather than purchasing full sized homes. 
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement. 
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The announcement further stated that the brand would continue selling “great tasting, affordable coffee” because we’re living during “a time where value matters now more than ever.”
This promotion is being touted as a way for consumers to stock up on coffee and save money on cafe runs, which they claim could lead to $1,000 in savings per year. 
Social media users mocked the marketing ploy, pointing out how the brand was <a href="https://tnmuseum.org/junior-curators/posts/maxwell-house-coffee-and-nashville">named after</a> the Maxwell House Hotel in Nashville where it first gained popularity, not after an actual residence. 
“I can’t believe this isn’t a [Babylon Bee] article,&#8221; one person <a href="https://x.com/AfterDinnerCo/status/1973521682943058384">wrote</a> on X, echoing what many others were saying. 
Others pointed out that this is the latest in a string of questionable marketing decisions from major brands, including Cracker Barrel’s major misstep over the summer. 
“NOW we know where the marketing team that gave us the new logo and decor for Cracker Barrel went,” one person <a href="https://x.com/JM4LISD/status/1973474700627194331">observed</a>.
“‘Hey Americans! We know most of you can&#8217;t afford homes, so we thought our coffee should be rebranded to reflect your misfortune!’ Like salt in a wound,” another comment <a href="https://x.com/MightySpoonman/status/1973522856098275786">said</a>.

Maxwell House

Maxwell House Coffee Is Rebranding For The Weirdest Reason

Food

Real estate

United States

KMD Brands, the parent company of the popular surf brand Rip Curl, posted an $82.9 million loss and will close 21 retail locations, per a report <a href="https://www.dailymail.co.uk/news/article-15127941/amp/Major-Australian-retailer-forced-close-stores-records-105millon-loss.html">from</a> The Daily Mail. Rip Curl generated $30.6 million in total revenue in FY25 before taxes, representing a 27% decrease in earnings from the previous year. 
This financial update follows the end of Rip Curl&#8217;s longtime partnership with pro surfer Bethany Hamilton and the release of a promotional clip featuring a transgender-identifying male, which led to boycotts.
The Australia-based KMD <a href="https://www.1news.co.nz/2025/09/24/kathmandu-rip-curl-owner-slumps-to-huge-full-year-loss/#:~:text=As%20for%20its%20individual%20businesses,New%20ZealandBusiness">said</a> on Wednesday that it had recently restructured its business in a move designed to save $5 million annually. The results for 2024-25 are significantly worse than those of the previous year, when the company posted a $48.3 million loss, according to 1 News in New Zealand. The outlet noted that the company has not been profitable since the 2014-15 fiscal year.
There is no explicit connection between the company’s poor financial performance and its push for transgender inclusion, but social media users have been pointing to the results as proof of the popular adage, “go woke, go broke.”
In January 2024, the international brand released a documentary ad featuring Sasha Jane Lowerson, a male competing in the women’s category for professional surfing, as part of its “Summer Looks Good on You” campaign. Lowerson <a href="https://www.dailymail.co.uk/sport/othersports/article-10836653/Aussie-trans-surfer-makes-history-winning-title-woman.html">previously competed</a> in the men&#8217;s surfing division under the name Ryan Egan until he began his “gender transition” in 2021.
The video received massive backlash, prompting Rip Curl Women to pull the ad just days later. 
“Our recent post has landed us in the divisive space around transgender participation in competitive sport. We want to promote surfing for everyone in a respectful way but … we upset a lot of people with our post and for that, we are sorry … The surfer featured has not replaced anyone on the Rip Curl team and is not a sponsored athlete,” the company <a href="https://www.instagram.com/p/C2ytzd6uAVz/">said</a> in a statement at the time.
Meanwhile, Hamilton, an outspoken Christian and critic of males competing in women’s sports, reacted to the promo by <a href="https://x.com/bethanyhamilton/status/1752051389344448993">posting</a> on X, “Male-bodied athletes should not be competing in female sports. Period.”
Hamilton is best known for losing her arm in a shark attack while surfing when she was 13 years old. But instead of letting the accident quell her love for the sport, she went on to compete into adulthood. Her incredible story was turned into both a book and the movie “Soul Surfer.” 
The pro surfer had previously come out against the World Surf League in 2023 when it adopted the International Surfing Association (ISA) policy on transgender participation in the sport. 
&#8220;This concerns me as a professional athlete that has been competing in the World Surf League events for the past 15-plus years,&#8221; Hamilton <a href="https://x.com/robbystarbuck/status/1622311329821245440">said</a> at the time. 
&#8220;I think many of the girls currently on tour are not in support with this new rule and they fear being ostracized if they speak up,&#8221; she went on. &#8220;We are seeing glimpses of male-bodied dominance in women&#8217;s sports like running, swimming, and others. I personally won&#8217;t be competing in, or supporting, the World Surf League if this rule remains.&#8221;
It’s unclear who initiated the break in sponsorship between Hamilton and Rip Curl, but there’s no denying that the two were at odds when it came to transgender activism. In October 2023, followers noticed that Hamilton’s surfboard, which was always covered in Rip Curl decals, had been stripped bare. 
Hamilton is now sponsored by PublicSquare, an online marketplace that shares her values.
While the exact situation between Hamilton and Rip Curl was never publicly addressed, social media was not kind to the surf brand after it was revealed that it had endorsed males competing in women’s sports.
“Imagine, dropping a phenomenal professional surfer, who survived a shark biting her arm off, only to replace her with a man who pretends to be a woman. Guess what my followers and I will be doing? We will all #BoycottRipCurl,” one person <a href="https://x.com/unhealthytruth/status/1751312157608751228">wrote</a> on X.

RipCurl

Rip Curl Earnings Plunge 27% After Boycotts Tied To Transgender Surfer Promotion

Australia

Economy

Surfing

Transgender

Transgender Athletes

Women's sports

As the shock dies down about “Jimmy Kimmel Live!” being suspended until further notice, industry insiders are circulating theories as to why this happened now, when leftists have been left unchecked for years to spread lies about conservatives.
While the Left cries about “free speech” and “cancel culture,” and blames the whole thing on Trump, the truth appears to be a lot more of a logical business decision than it is a massive conspiracy.
The New York Post <a href="https://nypost.com/2025/07/11/media/why-fcc-chair-will-continue-to-throttle-paramount-skydance-merger-despite-trump-settlement/">noted</a> on Thursday that Nexstar, one of the massive media companies behind Kimmel’s cancellation, is poised to enter into a $6.2 billion merger with its next-biggest rival, Tegna. The move will be closely watched by the FCC, as it could be seen as violating antitrust laws.
Andrew Alford, president of Nexstar’s broadcasting division, <a href="https://apnews.com/article/jimmy-kimmel-show-suspended-charlie-kirk-ae43c600bd0f2a4c7d3c12077e91b211">said</a> Kimmel’s comments were “offensive and insensitive at a critical time in our national political discourse.”
The outlet noted how FCC Chairman Brendan Carr was furious over Kimmel’s statements, telling conservative podcast host Benny Johnson that Kimmel’s comments represented “some of the sickest conduct possible,” and that there could be “a path forward for suspension over this.”
“This is a very, very serious issue right now for Disney,” Carr said. “We can do this the easy way or the hard way.”
“Clearly, Nexstar is sucking up to Carr,” a telecom lawyer told Fox News correspondent Charles Gasparino on Wednesday. “Kimmel’s comments are noxious, but from a First Amendment standpoint, they would have been protected in the past. He’s a comedian, so how is he distorting the news unless you have a deal to be approved by the FCC?”
Reactions online have been divided on partisan lines, with the Left freaking out over censorship and the Right insisting this is the standard that was set long ago by the same leftists who now oppose it.
The comments from Kimmel that prompted the backlash included the host claiming that Kirk’s assassin was a MAGA supporter. Investigators say that the 22-year-old man arrested for Kirk’s killing was deeply steeped in leftist ideology and disliked the conservative commentator for his beliefs.
“We hit some new lows over the weekend with the MAGA gang desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it,” Kimmel said during his show.
This prompted Sinclair, another major media group, to suspend “Jimmy Kimmel Live” until further notice.
There’s been a big shakeup in the media since the Trump administration took over. George Cheeks, the president and CEO of CBS, discussed the cancellation of “The Late Show” with Stephen Colbert in July 2025. His statements came on the same day that Paramount Global and Skydance Media finalized their $8.4 billion merger.
“The challenge in late night is that the advertising marketplace is in significant secular decline,” Cheeks said following the deal closing, as The Daily Wire previously <a href="https://www.dailywire.com/news/cbs-exec-comments-on-late-show-cancellation-said-it-wasnt-sustainable?author=Amanda+Harding&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=CBS+Exec+Comments+On+%E2%80%98Late+Show%E2%80%99+Cancellation%2C+Said+It+%E2%80%98Wasn%E2%80%99t+Sustainable%E2%80%99">reported</a>. “We are huge fans of Colbert, we love the show, unfortunately the economics made it a challenge for us to keep going.”
Also in July, Paramount Global agreed to a $16 million settlement in a lawsuit Trump had brought that accused the media outlet of election interference. The lawsuit stemmed from an interview CBS News’ “60 Minutes” conducted with Democratic presidential candidate Kamala Harris one month before the 2024 election. The lawsuit alleged that the interview was edited to make it seem more coherent than it really was.

Jimmy Kimmel

One Theory About Kimmel Cancellation Has To Do With Major Media Merger

Entertainment

Television

U.S.

In yet another victory for Elon Musk and the future of American space dominance, a federal judge on Monday <a href="https://www.texastribune.org/2025/09/17/texas-spacex-boca-chica-faa-environmental-lawsuit/?utm_source=chatgpt.com">dismissed a lawsuit</a> from environmental activists attempting to derail SpaceX’s rocket launch operations in South Texas. The lawsuit, filed by groups such as the Center for Biological Diversity and the American Bird Conservancy, claimed that the Federal Aviation Administration (FAA) violated federal law by approving SpaceX’s launch program without conducting a more rigorous environmental impact review.
At the heart of the dispute was the FAA’s 2022 approval of SpaceX’s expanded rocket activity at Boca Chica — now the newly incorporated city of Starbase — adjacent to a wildlife refuge. Environmental groups insisted that noise, construction, road traffic, and light pollution from rocket launches endangered local wildlife, including ocelots, jaguarundis, and Kemp’s Ridley sea turtles.
But U.S. District Judge Carl Nichols wasn’t buying it.
In his ruling, Nichols made it clear: the FAA had fulfilled its legal responsibility under the National Environmental Policy Act (NEPA) by conducting a Programmatic Environmental Assessment (PEA), which included mitigation measures. The judge said of the FAA’s analysis, “Most of the (assessment&#8217;s) conclusions were well-reasoned and supported by the record,” adding it fell “within a broad zone of reasonableness”—a key legal standard that gives agencies latitude to make policy decisions without courts stepping in to micromanage.
He emphasized that most of the FAA’s conclusions were “well-reasoned and supported by the record,” and dismissed the environmentalists’ claims that the FAA simply rubber-stamped SpaceX’s data.
This ruling is especially significant in light of President Donald Trump’s August 13 <a href="https://www.whitehouse.gov/presidential-actions/2025/08/enabling-competition-in-the-commercial-space-industry/">executive order</a>, which sought to streamline and loosen environmental regulations for private space companies. Trump called it “imperative to national security” that rocket launches dramatically increase by 2030.
SpaceX has already received FAA approval to <a href="https://www.theguardian.com/science/2025/sep/15/musk-spacex-texas-wildlife?utm_source=chatgpt.com">ramp up</a> Starship launches from five to twenty-five per year at the Texas site. The company is also aiming to nearly double the number of Falcon rocket launches at California’s Vandenberg base. This lawsuit threatened to throw a wrench into those plans — until Nichols shut it down.
The environmentalists also took issue with the April 2023 Starship test launch, which ended in a dramatic explosion, scattering debris across wildlife habitats.
The judge’s decision leaves Musk’s vision of making humanity multi-planetary — and launching frequently from the Lone Star State — very much intact. Environmental activists may appeal, but for now, the courts are siding with American innovation over bureaucratic obstruction.

TOPSHOT-US-SPACE-AEROSPACE-SPACEX-STARSHIP

SpaceX Wins Again: Judge Tosses Environmental Challenge To Starbase Launches

Courts

Elon Musk

Environmentalists

Space X

Texas

Jerry Greenfield, co-founder of Ben &amp; Jerry’s and longtime champion of the brand’s radical left-wing activism, resigned this week, accusing parent company Unilever of silencing its “values-driven” voice. In a rambling and deeply ideological farewell letter shared on X by his longtime business partner Ben Cohen, Greenfield portrayed himself as a martyr of corporate censorship, lamenting that Ben &amp; Jerry’s could no longer act as a megaphone for leftist causes.
<blockquote class="twitter-tweet">
After 47 years, Jerry has made the difficult decision to step down from the company we built together. I’m sharing his words as he resigns from Ben &amp; Jerry’s. His legacy deserves to be true to our values, not silenced by <a href="https://twitter.com/MagnumGlobal?ref_src=twsrc%5Etfw">@MagnumGlobal</a> <a href="https://twitter.com/hashtag/FreeBenAndJerrys?src=hash&amp;ref_src=twsrc%5Etfw">#FreeBenAndJerrys</a> <a href="https://t.co/EZXGRjs76a">pic.twitter.com/EZXGRjs76a</a>
— Ben Cohen (@YoBenCohen) <a href="https://twitter.com/YoBenCohen/status/1968161740757119057?ref_src=twsrc%5Etfw">September 17, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Greenfield, who helped turn an ice cream brand into a vehicle for radical leftist politics, claimed he was stepping down because the company could no longer “stand up for the things we believed.” Among those beliefs: <a href="https://x.com/benandjerrys/status/1381743962558504969">defunding the police</a>, <a href="https://jewishinsider.com/2022/06/ben-and-jerrys-ice-cream-israel-palestinian-territories-human-rights-watch/">demonizing Israel</a>, promoting abortion access, and <a href="https://www.dailywire.com/news/colin-kaepernick-gets-ben-jerrys-ice-cream-flavor-proceeds-funneled-to-his-own-foundation">collaborating</a> with anti-police activist Colin Kaepernick.
“After 47 years,” Greenfield wrote, “I can no longer, in good conscience, remain an employee of Ben &amp; Jerry’s.” He said he was heartbroken by the loss of what he called the company’s independence to promote leftist values, an independence supposedly enshrined in the 2000 acquisition deal with Unilever.
According to Greenfield, the company’s founding mission was never just about ice cream — it was always about being a “values-led” company that stood for “peace, justice, and human rights,” conveniently defined through the far-Left lens of modern identity politics. He went so far as to say that if Ben &amp; Jerry’s can’t be a platform for leftist causes, “then it wasn’t worth being a company at all.”
Greenfield’s resignation caps off years of ideological escalation at Ben &amp; Jerry’s. In 2021, the company tweeted that America’s policing system “can’t be reformed” and “must be dismantled” after the Daunte Wright shooting, calling the tragic incident a result of “white supremacy.” That same year, Ben &amp; Jerry’s partnered with Colin Kaepernick for the “Change the Whirled” flavor, directing proceeds to his radical anti-police foundation.
Ben &amp; Jerry’s has also been a persistent critic of Israel, going so far as to cease operations in what they called “Occupied Palestinian Territory,” parroting BDS-style rhetoric. Employees have reportedly been subjected to video lectures from anti-Israel activists, including Omar Shakir, a known BDS promoter expelled from Israel, who falsely accused the Jewish state of apartheid while downplaying terrorist aggression from Hamas.
The company’s descent into full-scale activism included introducing flavors called “Justice Remix’d” and “Pecan Resist,” each an homage to far-Left causes such as criminal justice reform and resistance to the Trump administration.

Ben & Jerry’s

Ben & Jerry’s Radical Co-Founder Quits After Unilever Muzzles His Leftist Activism

Ben &amp; Jerry's

Leftism

Social Issues

After scrapping their logo redesign due to public outcry, Cracker Barrel is now also backtracking on their planned restaurant renovations, too.
The company made the announcement via social media.
“You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants,” a <a href="https://x.com/CrackerBarrel/status/1965424119660323068">statement</a> posted to X said. “We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our ‘Old Timer’ logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.”
This caving to public outcry came not long after the company decided to scrap their pricey, much maligned logo overhaul and reinstate their “Old Timer” mascot back to his place beside the barrel. This decision was made after company stock prices plummeted and social media buzzed with criticism.
The company’s board, led by CEO Julie Felss Masino, ignored warning signs and criticism for months ahead of the announcement that they were ditching the old logo and giving stores a more modern look. Cracker Barrel previously abandoned the new logo in late August.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a statement, as The Daily Wire previously <a href="https://www.dailywire.com/news/cracker-barrel-caves-old-country-store-to-bring-back-old-logo-after-blowback?author=Tim+Pearce&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Cracker+Barrel+Caves%3A+%E2%80%98Old+Country+Store%E2%80%99+To+Bring+Back+Old+Logo+After+Blowback">reported</a>.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the statement concluded.
The logo reversal came just hours after President Trump suggested it. “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” the president shared on Truth Social at the time.
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!” the president said.

Cracker Barrel

Cracker Barrel Caves Again, Scraps Plans For Restaurant Remodels

restaurants

The China-based retailer Shein faced backlash after using images of a man resembling accused murderer Luigi Mangione modeling its clothing.
The images went viral on social media, prompting users to question the company’s advertising decision. Shein blamed the blunder on “a third-party vendor” and quickly removed the ads.
<blockquote class="twitter-tweet">
Luigi Mangione Appears to Model Clothes for Shein <a href="https://t.co/BMMTK89Tde">https://t.co/BMMTK89Tde</a> <a href="https://t.co/CvrrhMYU9c">pic.twitter.com/CvrrhMYU9c</a>
— TMZ (@TMZ) <a href="https://twitter.com/TMZ/status/1963046791542178026?ref_src=twsrc%5Etfw">September 3, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
“The image in question was provided by a third-party vendor and was removed immediately upon discovery. We have stringent standards for all listings on our platform. We are conducting a thorough investigation, strengthening our monitoring processes, and will take appropriate action against the vendor in line with our policies,” a Shein rep said in a statement, per <a href="https://www.newsweek.com/luigi-mangione-shein-shirt-listing-viral-2123622">Newsweek</a>.
Shein is a fast fashion retailer known for its massive, constantly updated selection of trendy clothing and accessories at ultra-low prices. It’s extremely popular with younger shoppers, but has faced growing criticism over sustainability, labor practices, and intellectual property issues.
Mangione pleaded “not guilty” to federal murder charges following the December 2024 shooting death of UnitedHealthcare CEO Brian Thompson. 
According to authorities, Mangione shot Thompson, a father of two young children, in a “premeditated, cold-blooded assassination” as an act of “political violence.”
Thompson was gunned down in Midtown Manhattan on December 4, leading to a five-day manhunt that ended with Mangione’s arrest in Pennsylvania.
Mangione’s alleged targeting of Thompson appears meticulously planned, as The Daily Wire previously <a href="https://www.dailywire.com/news/luigi-mangione-pleads-not-guilty-as-doj-seeks-death-penalty?author=Nathan+Gay&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Luigi+Mangione+Pleads+Not+Guilty+As+DOJ+Seeks+Death+Penalty">reported</a>. Three 9mm shell casings bearing the words “delay,” “deny,” and “depose” were recovered from the crime scene, which was believed to be a reference to a 2010 book criticizing health insurance industry tactics.
The Department of Justice is seeking the death penalty.
The case has sparked considerable public attention and led to a surprising show of support for Mangione. Former Washington Post and New York Times tech reporter Taylor Lorenz <a href="https://www.dailywire.com/news/taylor-lorenz-refuses-to-condemn-luigi-mangione-gosh-youre-gonna-ask-if-i-condemn-hamas-next?author=Virginia+Kruta&amp;category=News&amp;elementPosition=undefined&amp;row=0&amp;rowType=Vertical+List&amp;title=Taylor+Lorenz+Refuses+To+Condemn+Luigi+Mangione%3A+%E2%80%98Gosh%2C+You%E2%80%99re+Gonna+Ask+If+I+Condemn+Hamas+Next%E2%80%99">said</a> during an April interview with CNN that the accused murderer was seen as a “revolutionary, who’s famous, who’s handsome, who’s young, who’s smart. He’s a person who seems like he’s this morally good man, which is hard to find.”

Luigi Mangione

Fast-Fashion Retailer Slammed For Using Luigi Mangione’s Likeness To Sell Clothes

Fast-Fashion Retailer Slammed For Using Luigi Mangione's Likeness To Sell Clothes

China

News

U.S. no-frills pioneer Spirit Airlines filed for fresh chapter 11 bankruptcy protection on Friday, as dwindling cash and mounting losses derailed its turnaround efforts since emerging from a previous Chapter 11 reorganization in March.
The carrier, recognizable by its bright yellow jets, has struggled to steady operations since emerging from its first bankruptcy in March.
Flights, ticket sales, reservations and operations will continue, the airline said on Friday.
Spirit had been attempting to rebrand as a more premium airline to keep pace with post-pandemic travel trends that have challenged the viability of the ultra-low-cost model.
But Spirit&#8217;s recovery was further hit by uncertainty from tariffs and budget cuts, which have cooled consumer spending and driven down domestic airfares.
The airline was forced to raise going-concern doubts earlier this month.
&#8220;Since emerging from our previous restructuring, which was targeted exclusively on reducing Spirit&#8217;s funded debt and raising equity capital, it has become clear that there is much more work to be done and many more tools are available to best position Spirit for the future,&#8221; said CEO Dave Davis.
<a href="https://get.dailywire.com/subscribe/plus/?utm_campaign=summer&amp;utm_content=editorialsummersale&amp;utm_medium=website&amp;utm_source=editorial" target="_blank" rel="noopener">End of Summer Sale – Get 40% off New DailyWire+ Annual Memberships</a>
The Florida-based airline first sought bankruptcy protection last November after years of losses, failed merger bids and mounting debt, becoming the first major U.S. carrier to do so since 2011.
It posted a $1.2 billion net loss last year, with its troubles compounded by the collapse of a $3.8 billion merger with JetBlue Airways and RTX&#8217;s Pratt &amp; Whitney engine issues that forced it to ground many of its Airbus jets.
Spirit began in 1964 as a long-haul trucking company before shifting to aviation in the 1980s, initially flying leisure packages under the name Charter One Airlines.
It rebranded as Spirit in 1992 and built its reputation as a discount carrier for budget-conscious travelers willing to skip extras like checked bags and seat assignments.
But the pandemic upended that model, as demand shifted toward more comfortable, experience-driven travel, leaving ultra-low-cost carriers struggling to adapt.
(Reporting by Shivansh Tiwary in Bengaluru; Editing by Sriraj Kalluvila and Maju Samuel)

Spirit Airlines

Spirit Airlines Files For Bankruptcy — Again

Air Travel

bankruptcy

The Cracker Barrel restaurant chain caved to public pressure for the second time in as many days on Wednesday, removing several items from the corporate website that advertised a commitment to supporting Diversity, Equity, and Inclusion (DEI) initiatives and LGBTQ Pride events.
Robby Starbuck took to X to share what he touted as a &#8220;major victory,&#8221; noting that the company had scrubbed several key pages from the website even as the backlash over a recently sanitized corporate logo — which was abandoned within days of its unveiling — was just beginning to die down.
<blockquote class="twitter-tweet">
Major victory to report. After a week running our pressure campaign, Cracker Barrel FINALLY caved and removed their LGBTQ and DEI page.
Let this be a message to all companies: It is now socially unacceptable to promote trans causes or DEI and it’s unacceptable to use our money… <a href="https://t.co/tDqvanEYZs">pic.twitter.com/tDqvanEYZs</a>
— Robby Starbuck (@robbystarbuck) <a href="https://twitter.com/robbystarbuck/status/1960767840644162041?ref_src=twsrc%5Etfw">August 27, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;Major victory to report. After a week running our pressure campaign, Cracker Barrel FINALLY caved and removed their LGBTQ and DEI page,&#8221; he said. &#8220;Let this be a message to all companies: It is now socially unacceptable to promote trans causes or DEI and it’s unacceptable to use our money for Pride events.&#8221;
&#8220;YOU could be next if you embrace wokeness. Now’s the time to fix it,&#8221; he continued. &#8220;Conservative consumers will no longer fund companies who use our money to violate our values. Just be neutral on politics and social issues. You don’t need to parrot our politics. Just stay out of politics and focus on your core business. That’s the path to greatness. First 3 screenshots are yesterday, 4th is today.&#8221;
&#8220;It’s my pleasure to deliver y’all another win for those of us who want sanity. Many more to come!&#8221; Starbuck concluded.
Cracker Barrel&#8217;s capitulation on DEI and LGBTQ issues follows the company&#8217;s quick backpedal over an attempted rebrand that sparked an immediate public outcry.
Starbuck shared the news on Tuesday, saying. &#8220;Big news: Cracker Barrel has caved. They just sent an email confirming that they’re returning to the old logo. All plans for the new logo have been scrapped. Now they just need to end DEI and stop funding all ages pride shows!&#8221;
&#8220;The emailed statement: &#8216;We thank your guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.&#8217; As always, we get results and we have them on the run. They’ve also distanced themselves from the woke @HRC by saying they don’t associate with them now. We are winning and we plan to keep winning.&#8221;
<blockquote class="twitter-tweet">
Big news: Cracker Barrel has caved. They just sent an email confirming that they’re returning to the old logo. All plans for the new logo have been scrapped. Now they just need to end DEI and stop funding all ages pride shows!
The emailed statement:
&#8220;We thank your guests for… <a href="https://t.co/13OJLzfGBX">pic.twitter.com/13OJLzfGBX</a>
— Robby Starbuck (@robbystarbuck) <a href="https://twitter.com/robbystarbuck/status/1960475170063192477?ref_src=twsrc%5Etfw">August 26, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Cracker Barrel Redesigns Its Logo

Cracker Barrel Thought The Logo U-Turn Would Be Enough. It Wasn’t.

Cracker Barrel Thought The Logo U-Turn Would Be Enough. It Wasn't

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LGBTQ

Pride

Cracker Barrel will bring back its old logo after days of ruthless criticism and a plummeting stock price following its botched rebranding.
The company’s board, led by CEO Julie Felss Masino, ignored warning signs and criticism for months ahead of the announcement last week that the restaurant chain would ditch its old logo and give its stores a modern look. The company appears to have walked back part of that decision on Tuesday.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a statement, according to Fox News host Bret Baier.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the statement concluded.
<blockquote class="twitter-tweet">
Cracker Barrel is going back to the old logo. Company statement: 
&#8220;We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain. At Cracker Barrel, it’s always been – and…
— Bret Baier (@BretBaier) <a href="https://twitter.com/BretBaier/status/1960470715116699729?ref_src=twsrc%5Etfw">August 26, 2025</a></blockquote>
Cracker Barrel’s reversal on its rebranding comes after the decision to replace the “old timer” with brown text on a sterile, yellow emblem drew the attention of President Donald Trump. Trump <a href="https://www.dailywire.com/news/make-cracker-barrel-great-again-trump-dishes-branding-advice-as-customers-revolt">advised</a> the brand on Tuesday morning to reverse course. The company apparently heeded the advice hours later.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” said Trump on Truth Social.
<a href="https://get.dailywire.com/subscribe/plus/?utm_campaign=summer&amp;utm_content=editorialsummersale&amp;utm_medium=website&amp;utm_source=editorial" target="_blank" rel="noopener">End of Summer Sale – Get 40% off New DailyWire+ Annual Memberships</a>
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!” the president said.
Following the announcement that Cracker Barrel was returning to their former logo, Trump responded on Truth Social, congratulating the brand on their decision.
<iframe class="truthsocial-embed" style="max-width: 100%; border: 0;" src="https://truthsocial.com/@realDonaldTrump/115097715754727825/embed" width="600" allowfullscreen="allowfullscreen"></iframe><script src="https://truthsocial.com/embed.js" async="async"></script>
In the months leading up to the rebranding, Sardar Biglari, a top investor in the “Old Country Store,” struck out at the board in letters to shareholders in a failed bid to replace two board members. Biglari’s warning calls were repeatedly ignored, according to <a href="https://www.foxbusiness.com/money/cracker-barrels-ceo-board-dismissed-warnings-last-year-from-top-investor-who-called-rebranding-strategic-transformation-plan-obvious-folly?%3Fintcmp=tw_fbn&amp;taid=68adb6e557bcfa0001eba590&amp;utm_campaign=trueanthem&amp;utm_medium=social&amp;utm_source=twitter">Fox Business</a>.
In an October 2024 letter, Biglari called Cracker Barrel’s moves to rebrand “obvious folly” and said the company was “is in perilous times.” A month later, Biglari issued another warning letter: “If you had $100 in Cracker Barrel stock in January 2019, five years later it is worth about $30. Therefore, there is just $30 to go before the entire investment is lost.”
He struck out at the board: “They value collegiality over accountability.”

Cracker Barrel Caves: ‘Old Country Store’ To Bring Back Old Logo After Blowback

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