Retail giant Target has lost $10 billion in market capitalization in ten days, largely due to the backlash over prominent LGBTQ+ PRIDE displays including transgender-friendly clothing items for children.
According to a <a href="https://nypost.com/2023/05/28/target-loses-10b-following-boycott-calls-over-lgbtq-friendly-clothing/" target="_blank" rel="noopener">report</a> published Sunday by The New York Post, Target&#8217;s stock price was hovering near $160.96 a share. However, viral videos showing &#8220;tuck-friendly&#8221; and &#8220;binding&#8221; bathing suits for trans-identifying kids — along with greeting cards celebrating queerness in a display clearly aimed at young children – led to calls for a boycott. Ten days later, the stock price had dropped to $138.93 per share.
A drop of $22 per share amounts to a 14% decrease in value – which translates to a $10 billion loss for the Minnesota-based company.
As soon as word began to spread across social media platforms about the retailer&#8217;s prominent PRIDE displays — which also included LGBTQ+ themed baby clothes — calls quickly began to grow louder for a boycott of the company.
According to earlier reports, Target immediately focused on damage control. Executives participated in an &#8220;<a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">emergency call</a>&#8221; in in effort to avoid what one insider referred to as a &#8220;Bud Light situation.&#8221;
The insider <a href="https://www.foxnews.com/media/target-holds-emergency-meeting-lgbtq-pride-merchandise-stores-avoid-bud-light-situation" target="_blank" rel="noopener">told Fox News</a> that, at least in some areas across the country, &#8220;We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage.&#8221;
The &#8220;Bud Light situation&#8221; the insider referenced was the <a href="https://www.dailywire.com/news/getting-worse-and-worse-former-anheuser-busch-executive-predicts-bud-light-backlash-is-not-going-away" target="_blank" rel="noopener">immediate backlash</a> and plummeting sales that followed a short-lived partnership between the Anheuser-Busch signature product and trans-identifying influencer Dylan Mulvaney. In the weeks following Mulvaney&#8217;s promotion, Anheuser-Busch has lost billions in market capitalization and at least two marketing executives connected with the partnership have been placed on leave.
By late last week, Investors Business Daily was <a href="https://www.investors.com/etfs-and-funds/sectors/bud-light-boycott-already-costs-anheuser-busch-15-7-billion/" target="_blank" rel="noopener">reporting</a> that Anheuser-Busch had already lost upwards of $17.5 billion — and the company was resorting to offering retailers the chance to <a href="https://www.dailywire.com/news/anheuser-busch-offers-to-buy-back-expiring-cases-of-bud-light-after-dylan-mulvaney-flap" target="_blank" rel="noopener">sell back</a> expired merchandise that was still sitting on shelves.

Stock exchange numbers and flames

Target Loses $10 Billion In Value In Just Ten Days: Report

Target Loses $10 Billion In Just Ten Days: Report

Bud Light

Business

Dylan Mulvaney

Social Issues

Target

Transgender

<a href="https://www.dailywire.com/videos/what-is-a-woman" target="_blank" rel="noopener">What is a woman?</a> It looks like the feminine hygiene products maker Always doesn&#8217;t even want to use that word anymore, let alone answer that question.
On Friday, the Daily Mail <a href="https://www.dailymail.co.uk/news/article-12130231/Leading-sanitary-products-brand-accused-erasing-girls-new-guide-periods.html" target="_blank" rel="noopener">reported</a> that one of the world&#8217;s top suppliers of menstrual and other sanitary products released its annual pamphlet used to help young girls learn about their changing bodies. Except this year, the pamphlet didn&#8217;t mention women or girls even once. Instead, they were labeled &#8220;people with female sex organs.&#8221;
Why? Well, under leftist lunacy, women can become men. Which means that teenage girls can become teenage boys. Ergo, using the word &#8220;woman&#8221; or &#8220;girl&#8221; is a no-no. What makes this all especially creepy is that this pamphlet, titled, &#8220;Puberty and Confidence Guide for Everyone&#8221; is meant for middle schoolers and high schoolers. In other words,  Always, which is owned by Procter &amp; Gamble, is endorsing and supporting teenagers undergoing sex rejection and gender-denial procedures and abuse.
Per the Daily Mail, multiple teachers were mortified when they opened the pamphlets that they were supposed to provide to their pupils.
One educator said that the literature was obviously confusing.
&#8220;I think girls will struggle to understand how this relates to their own body and their own experience,&#8221; the teacher told the outlet.
For example, in one section it says, &#8220;Every month, bodies with female sex organs prepare for pregnancy.&#8221;
“‘Bodies with female sex organs&#8217; may not be immediately identifiable as a girl according to a child&#8217;s understanding, particularly if English isn&#8217;t their first language or a child has additional learning needs,&#8221; the teacher added.
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Another anonymous teacher also said, &#8220;Sadly, this is yet another example of companies attempting to erase women and disregarding their needs in a rush to appease trans activists.&#8221;
In Always&#8217; case, the company quite literally <a href="https://www.dailywire.com/news/transgender-activists-force-menstrual-products-brand-always-to-remove-woman-symbol-from-packaging" target="_blank" rel="noopener">erased</a> the word &#8220;woman&#8221; from their packaging in 2019.
Perhaps it is time that Always, and its parent company Procter &amp; Gamble, get the <a href="https://www.dailywire.com/news/ben-shapiro-issues-challenge-to-corporate-america-warns-they-could-be-next-following-bud-light-target-boycott" target="_blank" rel="noopener">Bud Light treatment</a>.
The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.

LGBTQ Flag, Always

‘People With Female Sex Organs’: Major Feminine Product Maker’s Latest Attack On Girls And Women

'People With Female Sex Organs': Major Feminine Product Maker's Latest Attack On Girls And Women

Corporations

LGBTQ

Women

Endorsement of the <a href="http://dailywire.com/topic/lgbtq" target="_blank" rel="noopener">LGBTQ</a> movement by hiring diverse suppliers is a prominent theme in the most recent <a href="http://dailywire.com/topic/esg" target="_blank" rel="noopener">ESG</a> report from <a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a>, a reality which emerges as the brand faces backlash for controversial moves surrounding a recent “Pride Month” apparel collection.
Conservatives have launched a boycott effort against Target after the retail behemoth <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who creates Satanic items to make various designs for the company. The company’s corporate sustainability <a href="https://corporate.target.com/_media/TargetCorp/Sustainability-ESG/PDF/2022_Target_ESG_Report.pdf" target="_blank" rel="noopener">report</a>, which detailed the various efforts Target advances in order to ensure LGBTQ inclusion, boasted last year that the company sourced some 59% of items for “Pride Month” from “LGBTQIA+ creators and brands.” At least 51% of overall suppliers are “owned, controlled and operated by women, BIPOC, LGBTQIA+, veterans, or people with disabilities.”
“We build relationships with such suppliers through multiple national business groups, including the National Minority Supplier Development Council and National LGBT Chamber of Commerce,” Target continued in the report. “We also host onsite and virtual summits to introduce Target merchants and others to potential new, diverse partners.”
Target was also ranked fourth in a list of “Top Companies for LGBTQ Employees” by DiversityInc, a company which promotes workplace diversity with respect to race and sex.
Target indeed hired Erik Carnell, a self-identified transgender artist who runs the company Abprallen, to design three items for the “Pride Month” collection marketed by the retailer: a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People.” The company later received massive backlash after a conservative activist <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">revealed</a> that the artist sells a number of items featuring the LGBTQ movement alongside imagery of Satan.
Other products featured on the artist’s website, which were not sold by Target, included a shirt with the phrase “Satan Respects Pronouns” and a design of a skeleton draped in rainbow colors that said “Trans Witches For Abortion.”
“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty,” said the artist’s <a href="https://www.abprallen.co.uk/product/satan-respects-pronouns-tee" target="_blank" rel="noopener">website</a>, which now appears to be shuttered due to high demand. “He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people.”
Target is one of countless prominent firms to endorse the environmental, social, and corporate governance movement, also known as ESG. Skeptics of the movement contend that the business philosophy emphasizes political and social causes, such as decreasing carbon emissions or diversifying company leadership, in a manner that distracts from profitability.
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“I can see the benefits for our shareholders. I know that focus on diversity, inclusion, and equity has fueled much of our growth over the last nine years,” Target chief executive Brian Cornell said in a podcast <a href="https://www.dailywire.com/news/target-ceo-days-before-boycott-dei-is-a-great-thing-for-our-brand-creates-benefits-for-our-shareholders" target="_blank" rel="noopener">interview</a> days before the controversy broke. “It’s adding value, it’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”
Anheuser-Busch, the company which owns Bud Light and has effectively <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">become</a> a cautionary tale for firms which adhere to the ESG movement, likewise seeks to maintain robust corporate sustainability scores. Sales for Bud Light and other brands have <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">plummeted</a> in recent weeks after the company nodded toward self-described transgender influencer Dylan Mulvaney.

LGBTQ Flags

Target Had A Special Push To Hire LGBTQ Designers For ‘Pride’ Collection Ahead Of Backlash

Target Had Special Push To Hire LGBTQ Designers For 'Pride' Collection

U.S.

Wokeness

Finally, multiple <a href="https://www.dailywire.com/topic/catholic-church" target="_blank" rel="noopener">Roman Catholic bishops</a> are fighting back against the Los Angeles Dodgers&#8217; sacrilegious decision to <a href="https://www.dailywire.com/news/dodgers-re-invite-queer-and-trans-nuns-troupe-with-an-apology" target="_blank" rel="noopener">re-invite a group of deviant drag queen &#8220;nuns&#8221;</a> to its Pride Night in June.
On Thursday, prominent Bishop Robert Barron tweeted, &#8220;Friends, it’s hard to imagine anything more offensive than some of the behavior of the &#8216;Sisters of Perpetual Indulgence,&#8217; which I think can only be described as an anti-Catholic hate group.&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Friends, it’s hard to imagine anything more offensive than some of the behavior of the “Sisters of Perpetual Indulgence,” which I think can only be described as an anti-Catholic hate group. <a href="https://t.co/VLZP28Soab">pic.twitter.com/VLZP28Soab</a>
&mdash; Bishop Robert Barron (@BishopBarron) <a href="https://twitter.com/BishopBarron/status/1661766243974610949?ref_src=twsrc%5Etfw">May 25, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
As reported, the <a href="https://www.dailywire.com/news/bidens-non-binary-baggage-bandit-was-part-of-sisters-of-perpetual-indulgence-group-invited-by-dodgers" target="_blank" rel="noopener">&#8220;Sisters of Perpetual Indulgence&#8221;</a> are made up of adult men who dress as perverted nuns. In turn, they openly sexualize Jesus Christ and degrade Mary Mother of God while disparaging other key components of the Roman Catholic faith and encouraging &#8220;sexual liberation.&#8221;
&#8220;Anti-Catholicism is the last acceptable prejudice in America, and we shouldn’t tolerate it,&#8221; Barron added.
Indeed, it&#8217;s almost impossible to imagine the Dodgers ever honoring a group that did this to any other religion. Yet simply saying, &#8220;Wow! Imagine if this situation were reversed!&#8221; doesn&#8217;t accomplish much of anything. It&#8217;s a path toward cultural suicide and lets those who trample upon your way of life get away with it, eroding all sense of normalcy until you wake up in a world gone truly mad.
So, Barron called for fans to ditch the Dodgers.
&#8220;I’m a big baseball fan,&#8221; he noted. &#8220;I’ve even thrown out the first pitch at a Dodgers game. But I’d encourage my friends in LA to boycott the Dodgers. Let’s not just pray, but make our voices heard in defense of our Catholic faith.&#8221;
Barron also <a href="https://www.foxnews.com/sports/bishop-barron-calls-for-dodgers-boycott-citing-anti-catholic-drag-queen" target="_blank" rel="noopener">told</a> Fox News, &#8220;It&#8217;s not enough for the Catholic laity to experience a catharsis because a bishop has spoken up about this, they need to take action to let the Dodgers organization know that their position is not just disappointing, it is unacceptable.&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
I’m a big baseball fan. I’ve even thrown out the first pitch at a Dodgers game. But I’d encourage my friends in LA to boycott the Dodgers.
Let’s not just pray, but make our voices heard in defense of our Catholic faith.
&mdash; Bishop Robert Barron (@BishopBarron) <a href="https://twitter.com/BishopBarron/status/1661766246465937409?ref_src=twsrc%5Etfw">May 25, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Barron isn&#8217;t alone. Bishop Strickland of Tyler, Texas, encouraged Catholics to contact the team and &#8220;Please speak against this evil being promoted at Dodger Stadium…&#8221;
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Please speak against this evil being promoted at Dodger Stadium… <a href="https://t.co/fyCUR1zRVA">https://t.co/fyCUR1zRVA</a>
&mdash; Bishop J. Strickland (@Bishopoftyler) <a href="https://twitter.com/Bishopoftyler/status/1661515117815635969?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&#8220;The LA Dodgers are going to honor these hateful freaks,&#8221; Steve Cortes tweeted. &#8220;Big Sports and Big Media don’t fear Christians is because too many pastors, bishops etc cower in fear of the Establishment. Also, &#8216;conservative&#8217; politicians side with Disney, Bud Light, etc.&#8221;
The following video is graphic, but this Twitter video is the sort of vulgarity that the Dodgers think is worth celebrating:
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
The LA Dodgers are going to honor these hateful freaks.
Big Sports and Big Media don’t fear Christians is because too many pastors, bishops etc cower in fear of the Establishment.
Also, “conservative” politicians side with Disney, Bud Light, etc.<a href="https://t.co/oC6VvzO8ZI">pic.twitter.com/oC6VvzO8ZI</a>
&mdash; Steve Cortes (@CortesSteve) <a href="https://twitter.com/CortesSteve/status/1661190968681398272?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Indeed, it is gross, weird, and evil. Any Christian — not just those who are Catholic — should be repulsed by it. We&#8217;ll see how a Dodgers boycott will impact the ball club. Such pushback has impacted other companies that have engaged in similar behavior. Target <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection" target="_blank" rel="noopener">recently went</a> into &#8220;emergency mode&#8221; for also pushing radical gender theory and the LGBTQ agenda onto impressionable young kids.
The only reason businesses — which ultimately that is what the Dodgers are — think they can spit on the Christian religion is because they don&#8217;t think will face any consequences in their bank account. Time to prove them wrong. 
 
The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.

Los Angeles Dodgers, Nun

‘Boycott The Dodgers’: Catholic Bishops Finally Fighting Back Against ‘Anti-Catholic Hate Group’

'Boycott The Dodgers': Catholic Bishops Finally Fighting Back Against 'Anti-Catholic Hate Group'

Catholic Church

Catholicism

Los Angeles

Los Angeles Dodgers

<a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> CEO Brian Cornell said in an interview days before his <a href="http://dailywire.com/topic/business" target="_blank" rel="noopener">company</a> experienced massive backlash for “Pride Month” efforts that “woke capitalism” was beneficial to his firm.
Conservatives have launched a boycott against Target after the retail behemoth <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> a female swimsuit as “tuck-friendly” and with “extra crotch coverage,” as well as <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">hired</a> an artist who formerly created Satanic items to make various designs for the company. Cornell was <a href="https://open.spotify.com/episode/073fLWE9Y9HTofAlIsiqiL" target="_blank" rel="noopener">asked</a> in a May 16 episode of Fortune’s &#8220;Leadership Next&#8221; podcast about how his firm has responded to “pushback” against “woke capitalism,” prompting the executive to tout various corporate diversity efforts at Target.
“I can see the benefits for our shareholders. I know that focus on diversity, inclusion, and equity has fueled much of our growth over the last nine years,” he commented. “It’s adding value, it’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”
Target shareholders have nevertheless suffered in recent days as a result of backlash over the diversity efforts. Target’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, has indeed <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection" target="_blank" rel="noopener">fallen</a> from $70.4 billion to $63.9 billion over the past week as consumers react strongly to the controversy.
Cornell added that diversity initiatives at Target are “good business decisions,” as well as “the right thing for society” and “a great thing for our brand.” Emphasizing efforts to hire females and members of racial minorities to work in company leadership, he remarked that he is “really proud of the work” his firm has done with respect to diversity and inclusion.
Erik Carnell, the self-identified transgender artist who runs the company Abprallen, designed three items for Target: a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People.” She was later <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">exposed</a> to have a number of items featuring the LGBTQ movement alongside imagery of Satan. Products featured on the artist’s website, which were not sold by Target, included a shirt with the phrase “Satan Respects Pronouns” and a design of a skeleton draped in rainbow colors that said “Trans Witches For Abortion.”
“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty,” said the artist&#8217;s <a href="https://www.abprallen.co.uk/product/satan-respects-pronouns-tee" target="_blank" rel="noopener">website</a>, which now appears to be shuttered due to high demand. “He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people.”
Target executives made <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">calls</a> to managers and senior directors last week amid the backlash against the company, reportedly telling leadership to make their “Pride Month” displays less prominent in order to avoid provoking another “Bud Light situation,” a reference to the beer brand’s rapidly declining sales which occurred after a partnership with Dylan Mulvaney. Target and Anheuser-Busch, the conglomerate which owns Bud Light, each have extensive corporate sustainability <a href="https://corporate.target.com/_media/TargetCorp/Sustainability-ESG/PDF/2022_Target_ESG_Report.pdf" target="_blank" rel="noopener">efforts</a> which seek to advance inclusion and endorse the LGBTQ movement.

Target Pride

Target CEO Days Before Boycott: DEI Is A ‘Great Thing For Our Brand,’ Creates ‘Benefits For Our Shareholders’

Target CEO: Wokeness Is A 'Great Thing For Our Brand'

Diversity

Officials in <a href="https://www.dailywire.com/topic/new-york-city" target="_blank" rel="noopener">New York City</a> limited account <a href="http://dailywire.com/topic/banks" target="_blank" rel="noopener">deposits</a> on Thursday at Capital One and KeyBank after the financial institutions failed to submit required <a href="https://www.dailywire.com/topic/diversity" target="_blank" rel="noopener">anti-discrimination</a> plans.
The city issued <a href="https://comptroller.nyc.gov/newsroom/new-york-city-banking-commission-announces-measures-to-ensure-citys-designated-banks-more-accountable-to-the-public2/" target="_blank" rel="noopener">mandates</a> earlier this year for banks which hold public funds to detail “specific steps to combat different forms of discrimination in their operations.” An <a href="https://comptroller.nyc.gov/newsroom/new-york-city-banking-commission-votes-to-approve-26-depository-banks-for-two-years-limits-new-deposits-at-capital-one-and-keybank/" target="_blank" rel="noopener">announcement</a> from the office of New York City Comptroller Brad Lander claimed that Capital One and KeyBank “outright refused” to comply with the requirement.
“Banks seeking to do business with New York City must demonstrate that they will be responsible managers of public funds and responsible actors in our communities,” Lander said in a statement. “Unfortunately, despite several opportunities to do so, five banks failed to comply with the New York City Banking Commission’s designation process, leaving us to conclude that they are not taking meaningful actions to combat discrimination in their operations and are not responsible stewards of public dollars.”
Capital One held $7.2 million in city funds at the end of last month, while KeyBank held $10 million in city funds. Officials voted to freeze new deposits at the two companies for as many as two years, while Lander contended that International Finance Bank, PNC Bank, and Wells Fargo also neglected to comply with the anti-discrimination policies, through which the firms were asked to detail ways in which they avoid “discrimination in branch openings and closings, lending decisions, hiring, and other operations.” The latter firms do not currently hold city funds.
New York City officials received criticism for compelling banks to comply with the environmental, social, and corporate governance movement, also known as ESG, which asserts that businesses should leverage their financial power to advance certain social objectives.
Peter Schiff, a stockbroker and financial commentator, <a href="https://twitter.com/PeterSchiff/status/1661845687317741568" target="_blank" rel="noopener">said</a> on social media that banks “only discriminate based on competence and credit worthiness” since they are focused on maximizing profits. He said that New York City wants banks to “hire and make loans to minority applicants, even if they are less qualified and more likely to default.”
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Democratic officials have indeed introduced policies which would introduce considerations for personal loans divorced from the debtor’s financial responsibility. Federal Housing Finance Agency Director Sandra Thompson, an appointee of President Joe Biden, recently unveiled a policy that will <a href="https://www.dailywire.com/news/biden-now-punishing-americans-with-high-credit-scores-to-subsidize-certain-homebuyers" target="_blank" rel="noopener">require</a> Americans to pay higher mortgage rates and monthly fees if they have robust credit scores, while those with lower credit scores and smaller down payments will receive better rates. Buyers with credit scores above 680, for instance, would pay an additional $40 each month on a home loan of $400,000, while homebuyers who make down payments between 15% and 20% will receive the largest fees.
Republican state financial officers wrote in a <a href="https://www.dailywire.com/news/state-treasurers-urge-biden-to-end-mortgage-policy-that-penalizes-stable-buyers-to-give-risky-buyers-a-discount" target="_blank" rel="noopener">letter</a> to Biden and Thompson that the move renders home purchases “significantly more expensive” for families with strong credit. “For decades, Americans have been told that they will be rewarded for saving their money and building a good credit score,” they contended. “This policy turns that time-tested principle upside down.”
Treasury Secretary Janet Yellen likewise <a href="https://www.dailywire.com/news/bidens-treasury-advisory-committee-on-racial-equity-to-be-led-by-defund-the-police-advocate-former-philadelphia-mayor" target="_blank" rel="noopener">launched</a> an Advisory Committee on Racial Equity at the end of last year to consider “efforts to advance racial equity in the economy and address acute disparities for communities of color.”

Capital One

New York City Officials Freeze Accounts After Banks Fail To Submit Anti-Discrimination Plans

New York City Officials Freeze Bank Accounts After Companies Fail To Submit Anti-Discrimination Plans

Banks

Economy

New York City

The artist who sells <a href="https://www.dailywire.com/topic/satanic" target="_blank" rel="noopener">Satanic</a> merchandise and was hired by <a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> to design three “Pride Month” items shuttered the Etsy store and website which carried the merchandise as sales skyrocketed.
Erik Carnell, who runs the company Abprallen and designed a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People” for the nationwide retailer, was later <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">exposed</a> to have a number of items featuring the LGBTQ movement alongside imagery of Satan. Products featured on the artist’s website, which were not sold by Target, included a t-shirt with the phrase “Satan Respects Pronouns” and a design of a skeleton draped in rainbow colors that said “Trans Witches For Abortion.”
The Etsy <a href="https://www.etsy.com/shop/Abprallen" target="_blank" rel="noopener">website</a> for Abprallen and the company’s online <a href="https://www.abprallen.co.uk/" target="_blank" rel="noopener">store</a> have been temporarily shuttered as Carnell attempts to fulfill demand. “Thank you all for your unrelenting support and love. The positivity and beautiful vibes you&#8217;ve sent my way this past week has been overwhelming and I can&#8217;t thank you enough,” the artist wrote on the online store’s landing page. “I am putting the shop on a short break while I catch up on all of your orders.”
Carnell, who is based in London, said in an <a href="https://www.dailydot.com/debug/target-lgbtq-trans-designer-pride-collection-boycott/" target="_blank" rel="noopener">interview</a> with the Daily Dot that Target suggested the creation of the items one year ago. The artist encouraged Target and other firms which support the LGBTQ movement to avoid caving to pressure from conservatives.
“Once they get bored of targeting people like Dylan Mulvaney on Instagram, they’re going to move onto real people in their areas,” Carnell asserted to the outlet.
​​Conservatives have indeed <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">avoided</a> Bud Light after the brand featured self-identified transgender social media influencer Dylan Mulvaney in a marketing effort last month, causing sales for the brew and other Anheuser-Busch brands to plummet. Target made <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">calls</a> to managers and senior directors last week amid the backlash against the firm, reportedly telling the employees to make their “Pride Month” displays less prominent for fear of provoking another “Bud Light situation,” a reference to the beer brand’s rapidly declining sales.
Target’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, nevertheless <a href="https://www.dailywire.com/news/targets-stock-market-value-takes-6-billion-hit-since-backlash-over-pride-collection" target="_blank" rel="noopener">fell</a> from $70.4 billion to $65.1 billion over the past week.
Daily Wire host Matt Walsh, who was broadly <a href="https://www.dailywire.com/news/tastes-very-much-like-malaria-and-rust-matt-walsh-welcomes-bud-light-boycott-amid-dylan-mulvaney-brand-deal" target="_blank" rel="noopener">supportive</a> of the boycott effort against Bud Light, <a href="https://twitter.com/MattWalshBlog/status/1661743672181018624" target="_blank" rel="noopener">remarked</a> on Thursday that the moves against Target have real “staying power” and noted that the retailer’s suffering is likewise self-inflicted.
“Target has now branded itself as a far left organization, to the point where it’s embarrassing to shop there. This is the branding that makes the boycott stick. It happened to Bud Light. I think it’s happening to Target,” he commented. “This is what conservatives have missed in the past with failed boycott attempts. It’s not enough to simply tell people not to shop somewhere or buy something. You have to make it so they don’t want to.”
Target provoked additional controversy last week with a female swimsuit <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> as “tuck-friendly” and “extra crotch coverage,” allowing men who call themselves women to wear the items. Beyond the swimsuit, which only came in adult sizes, Target unveiled products for kids and babies, such as onesies with phrases like “Just Be You And Feel The Love,” as well as rainbow-colored leggings, tutu skirts, jumpers, and a variety of children’s books.

Target Partner Who Sells ‘Satan Respects Pronouns’ Art Sees Sales Soar After Backlash

Target Partner Who Sells 'Satan Respects Pronouns' Art Sees Sales Soar

satanic

<a href="http://dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> witnessed a $6 billion decrease in the retail behemoth’s market <a href="http://dailywire.com/topic/stock-market" target="_blank" rel="noopener">capitalization</a> amid consumer backlash over a designer featured in the company’s most recent “Pride Month” collection who appears to have created products with <a href="https://www.dailywire.com/topic/satanic" target="_blank" rel="noopener">Satanic</a> imagery.
The company’s stock price has declined from $152.28 on May 19, the day before activist Scarlett Johnson posted a <a href="https://www.dailywire.com/news/target-faces-backlash-over-pride-collection-designer-behind-satan-respects-pronouns-shirts" target="_blank" rel="noopener">thread</a> showing that Target had hired the artist to design items for the store, to $139.39 on May 25, marking an 8.5% decrease over the course of a single week. The firm’s market capitalization, which refers to the total value of a publicly traded company&#8217;s outstanding shares, fell from $70.4 billion to $64.4 billion over the same time period.
Abprallen, the artist hired by Target to create the controversial items, had designed a mini messenger bag with the slogan “We Belong Everywhere,” a tote bag with the phrase “Too Queer For Here,” and a sweatshirt emblazoned with “Cure Transphobia, Not Trans People” for the nationwide retailer. Other products featured on the artist’s website, which were not sold by Target, included a T-shirt with the phrase “Satan Respects Pronouns” and a design of a skeleton draped in rainbow colors that said “Trans Witches For Abortion.”
“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty,” the artist said on his <a href="https://www.abprallen.co.uk/product/satan-respects-pronouns-tee" target="_blank" rel="noopener">website</a>, which now appears to be temporarily shuttered. “He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love. So, naturally, Satan respects pronouns. He loves all LGBT+ people.”
Target provoked additional controversy with a female swimsuit <a href="https://www.dailywire.com/news/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly" target="_blank" rel="noopener">marketed</a> as “tuck-friendly” and “extra crotch coverage,” permitting men who call themselves women to wear the items. Beyond the swimsuit, which only came in adult sizes, Target unveiled products for kids and babies, such as onesies and small shirts with phrases like “Just Be You And Feel The Love,” as well as rainbow-colored leggings, tutu skirts, jumpers, and a variety of children’s books.
The company made <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">calls</a> to managers and senior directors last week amid the backlash, reportedly telling the employees to make their “Pride Month” displays less prominent for fear of provoking another “Bud Light situation,” a reference to the beer brand’s plummeting sales. Conservative customers have decreased purchases of the brew in the weeks after a marketing campaign that featured self-identified transgender social media influencer Dylan Mulvaney.
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Data now <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">indicate</a> that sales for Bud Light plummeted nearly 24% in the week ended May 6 relative to the same period last year, while other brands from Anheuser-Busch suffered to a lesser extent. The company now seems to have alienated those on both ends of the political spectrum: owners of gay bars have threatened to launch <a href="https://www.dailywire.com/news/left-wing-activists-furious-at-bud-light-for-backing-away-from-mulvaney-call-for-a-boycott-of-their-own" target="_blank" rel="noopener">boycotts</a> after the firm issued a lackluster attempt to back away from Mulvaney and appease conservatives.
Target has meanwhile <a href="https://www.dailywire.com/news/gavin-newsom-blasts-target-ceo-for-selling-out-lgbtq-community-after-retailer-pulls-trans-themed-merchandise" target="_blank" rel="noopener">pulled</a> the items designed by Abprallen as a result of the backlash. “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” the firm said in a statement. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Target’s Stock Market Value Takes $6 Billion Hit Since Backlash Over ‘Pride’ Collection

Target’s Stock Market Value Takes $6 Billion Hit Amid Customer Backlash

Stock Market

Bud Light and its parent company Anheuser-Busch are sponsoring at least three different upcoming Pride events despite backlash over the partnership with Dylan Mulvaney, a social media influencer who identifies as transgender. 
Bud Light is <a href="https://archive.ph/6SSZF">listed</a> as a sponsor on the <a href="https://www.cincinnatipride.org/our-sponsors.html">Cincinnati Pride Parade</a> website. Planned Parenthood and the Cincinnati Children’s Hospital, which <a href="https://www.cincinnatichildrens.org/service/a/adolescent-medicine/programs/transgender/faq">medically transitions minors</a>, are both also listed.
Meanwhile, in St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is <a href="https://archive.ph/5xuUC">listed</a> as the <a href="https://www.pridestl.org/sponsors">presenting sponsor</a> of the St. Louis Pride Parade. A <a href="https://static1.squarespace.com/static/5d9f4c07db26f83d156bc874/t/63ba1652f0927a3da707f440/1673139798214/SponsorshipPacket2023.pdf">sponsorship packet</a> explains that there are only four “presenting sponsor” slots available. The “Rainbow” sponsorship tier, located below the “presenting sponsor” tier, requires entities to pay $25,000.
Bud Light is also listed as a “<a href="https://stonewallcolumbus.org/corporate-partners/">Diamond Sponsor</a>” of Stonewall Columbus, which <a href="https://stonewallcolumbus.org/pride/">organizes and hosts</a> the annual Columbus, Ohio, Pride Parade. The “diamond” sponsorship tier requires companies to donate $20,000, a <a href="https://issuu.com/stonewallcolumbus/docs/sponsorship_2023" target="_blank" rel="noopener">document</a> from the organization specifies. The document also adds, “All Stonewall Columbus sponsors must affirm Stonewall’s diversity, equity, and inclusion policies AND agree to donate no less than 8 hours of volunteer time during a calendar year.”
Anheuser-Busch was also listed as a <a href="https://sfpride.org/sponsor-list/">premier sponsor</a> for the San Francisco Pride Parade in 2022. The 2023 sponsors of the San Francisco Pride Parade have not yet been released.
Bud Light was <a href="https://archive.is/D1PBU">listed</a> as a sponsor of the Chicago Pride Parade on a page that has since been scrubbed. Bud Light boasted that “we have a clear role to play in bringing real change and creating an inclusive and equitable world where we cherish and celebrate one another.”
Corona and Corona Hard Seltzer, products of Anheuser-Busch, are <a href="https://lapride.org/2023-sponsors/">listed as sponsors</a> of the upcoming Los Angeles Pride Parade.
Cutwater Spirits, another Anheuser-Busch product, is <a href="https://archive.ph/BPLHC">listed</a> as a sponsor of the 2023 Chicago Pride Fest, which will occur one week before the Chicago Pride Parade.
The Pride Fest is a two-day festival that will include a “best of Chicago drag performance” and “a Youth Pride Space for teens.” Children as young as 12 will be allowed to attend the “youth pride space.” 
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Bud Light sales have declined since its partnership with Mulvaney was revealed, and the company is even offering to <a href="https://www.dailywire.com/news/anheuser-busch-offers-to-buy-back-expiring-cases-of-bud-light-after-dylan-mulvaney-flap">buy back expiring cases</a> of Bud Light from retailers. The controversy began when the company gave Mulvaney Bud Light cans with his face on them.
Anson Frericks, the former president of sales and distribution of Anheuser-Busch, offered his <a href="https://www.dailywire.com/news/a-long-hot-dry-summer-former-anheuser-busch-president-makes-dire-prediction-about-the-future-of-bud-light">prediction for the company’s future</a> in an interview with The Daily Wire, saying that he expects a “long, hot, dry summer for Anheuser-Busch.”
Anheuser-Busch did not respond to a request for comment.

Signage of Bud light outside a bar in New York City, United

Bud Light To Sponsor Pride Parades Despite Ongoing Boycott

Anheuser-Busch

Pride

Daily Wire host <a href="https://www.dailywire.com/news/matt-walsh-blows-a-hole-in-latest-report-claiming-kids-raised-by-single-moms-fare-better-than-two-parent-homes" target="_blank" rel="noopener">Matt Walsh</a> went viral on Wednesday when he tweeted about making &#8220;Pride&#8221; toxic for brands, noting that first it was Bud Light, and now Target that needs to know it will &#8220;pay a price&#8221; for going woke.
&#8220;The Matt Walsh Show&#8221; host <a href="https://twitter.com/MattWalshBlog/status/1661333191951613952?s=20" target="_blank" rel="noopener">wrote</a> to his 1.8 million followers after <a href="https://www.dailywire.com/news/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report" target="_blank" rel="noopener">Target</a> featured its &#8220;Pride&#8221; collection with &#8220;tuck-friendly&#8221; swimwear for adults. &#8220;The goal is to make &#8216;pride&#8217; toxic for brands. If they decide to shove this garbage in our face, they should know that they&#8217;ll pay a price.&#8221;
&#8220;It won&#8217;t be worth whatever they think they&#8217;ll gain,&#8221; he added. &#8220;First Bud Light and now Target. Our campaign is making progress. Let&#8217;s keep it going.&#8221;
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The goal is to make “pride” toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep it going.
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1661333191951613952?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
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At the time of this publication, the tweet has been viewed more than 3.2 million times.
In a follow-up tweet, the <a href="https://www.dailywire.com/news/they-cant-cancel-me-matt-walsh-has-message-for-left-after-career-milestone" target="_blank" rel="noopener">DW podcaster</a> talked about how this started when the Anheuser-Busch company and the Left tried to turn trans-identifying male activists Dylan Mulvaney &#8220;into a mainstream mascot for gender ideology&#8221; to sell beer.
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The Left wanted to turn Dylan Mulvaney into a mainstream mascot for gender ideology. Some conservatives realized what they were doing and counter punched, making him into a polarizing and divisive figure instead. The Mulvaney plan backfired on the Left. And this was the ground…
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1661441969069998080?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
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&#8220;Some conservatives realized what they were doing and counter punched, making him into a polarizing and divisive figure instead,&#8221; Walsh said. &#8220;The Mulvaney plan backfired on the Left. And this was the ground work that ultimately made the Bud Light boycott possible.&#8221;
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&#8220;Some conservatives complained that we were talking about Mulvaney too much,&#8221; he added. &#8220;They complained about the Bud Light boycott too. They didn&#8217;t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they&#8217;ll help us rather than scoffing on the sidelines.&#8221;
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Some conservatives complained that we were talking about Mulvaney too much. They complained about the Bud Light boycott too. They didn’t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they’ll help us rather than scoffing…
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1661441973406822400?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
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&#8220;We can&#8217;t boycott every woke company,” Walsh continued, noting a phrase he&#8217;s heard from some conservatives. &#8220;We don&#8217;t need to. Pick a few strategic targets. Make them pay dearly. That&#8217;s enough to make wokeness a lot less appealing to the corporate world. Stop trying to bring down the whole line of dominos at once. Start with one, and then the next.&#8221;
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“We can’t boycott every woke company”
We don’t need to. Pick a few strategic targets. Make them pay dearly. That’s enough to make wokeness a lot less appealing to the corporate world. Stop trying to bring down the whole line of dominos at once. Start with one, and then the next.
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1661438131365707798?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
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Later, Walsh tweeted that the Bud Light boycott &#8220;will prove to be one of the most significant conservative victories of this decade.&#8221;
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The Bud Light boycott will prove to be one of the most significant conservative victories of this decade. It was never just about Bud Light. It was about sending a message.
&mdash; Matt Walsh (@MattWalshBlog) <a href="https://twitter.com/MattWalshBlog/status/1661432292139565067?ref_src=twsrc%5Etfw">May 24, 2023</a></blockquote>
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&#8220;It was never just about Bud Light,&#8221; he added. &#8220;It was about sending a message.&#8221;
Related: <a href="https://www.dailywire.com/news/matt-walsh-dishonest-medias-obsession-with-stoking-racial-division-on-full-display" target="_blank" rel="noopener">Matt Walsh: Dishonest Media&#8217;s Obsession With Stoking Racial Division On Full Display</a>

Matt Walsh

‘First Bud Light And Now Target’: Matt Walsh Goes Viral With Tweet About Making ‘Pride’ Toxic For Brands

‘First Bud Light And Now Target’: Matt Walsh Says ‘Goal’ Is To Make ‘Pride’ Toxic For Brands 

The Daily Wire

<a href="http://dailywire.com/topic/twitter" target="_blank" rel="noopener">Twitter</a> CEO <a href="http://dailywire.com/topic/elon-musk" target="_blank" rel="noopener">Elon Musk</a> revealed on Tuesday that his team has managed to significantly increase <a href="http://dailywire.com/topic/business" target="_blank" rel="noopener">efficiency</a> at the <a href="http://dailywire.com/topic/social-media" target="_blank" rel="noopener">social media</a> company since he purchased the firm six months ago.
Musk, who also serves as CEO of Tesla and SpaceX, said he acquired Twitter at the end of last year in order to reserve a corner of the public square for open dialogue. He commented in a virtual <a href="https://www.youtube.com/watch?v=PDy7s1SDDn4&amp;t=76s" target="_blank" rel="noopener">interview</a> with the Wall Street Journal CEO Council that the process of purchasing Twitter felt like he was “teleported into a plane that’s plunging to the ground with its engines on fire.”
“We had to do some pretty heavy-handed cost cutting,” he remarked. “If we get lucky, we might be cash flow positive next month, but it remains to be seen.”
Musk dismissed all but 1,500 of the 8,000 employees who worked at Twitter when he acquired the firm. He revealed that the company would once again “start adding people” as they keep overall headcount near the current threshold of 1,500 employees, noting that the firm initially had only “one person with an accelerator” for every “nine with a set of brakes.”
“At any given company, there are people who help move things forward and people who sort of try to slam the brakes,” he continued. “We introduced more functionality in the last six months than Twitter has in the last six years.”
The billionaire entrepreneur also <a href="https://www.dailywire.com/news/elon-musk-takes-away-blue-check-verification-from-celebrities-and-news-outlets-confusion-and-hilarity-ensue" target="_blank" rel="noopener">introduced</a> a revenue structure based on subscriptions rather than advertisements after he noted that a number of companies have ended their relationships with the platform at the behest of leftist organizations, dealing a significant blow to the business.
Other prominent technology firms have likewise introduced mass layoffs at the behest of investors frustrated with lackluster profitability: Microsoft, Google, and Amazon previously <a href="https://www.dailywire.com/news/the-white-house-brushed-off-concerns-about-mass-firings-at-microsoft-and-amazon-now-google-is-laying-off-employees-too" target="_blank" rel="noopener">revealed</a> moves to decrease payrolls by a combined more than 40,000 workers earlier this year, while fellow social media company Meta dismissed another 10,000 employees and <a href="https://www.dailywire.com/news/meta-lays-off-thousands-more-employees-as-zuckerberg-urges-return-to-physical-offices" target="_blank" rel="noopener">ceased</a> efforts to fill 5,000 available positions after <a href="https://www.dailywire.com/news/heads-roll-at-meta-as-zuckerberg-announces-massive-layoffs" target="_blank" rel="noopener">reducing</a> payrolls by more than 11,000 workers.
Musk concurred that other firms would likely see increased operational efficiency despite the layoffs. “There were a lot of people doing things that didn’t seem to have a lot of value,” he noted with respect to Twitter. “I think that’s true probably at most Silicon Valley companies, maybe not to the degree to which it was at Twitter, but there’s a potential for significant cuts at other companies without affecting their productivity, and in fact increasing productivity.”
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More than 144,000 workers have been dismissed from technology firms in the first months of 2023, according to a <a href="https://news.crunchbase.com/startups/tech-layoffs/#:~:text=More%20than%2046%2C000%20workers%20in,person%20layoff%20announcements%20this%20week." target="_blank" rel="noopener">report</a> from Crunchbase, even after companies in the sector dismissed some 93,000 positions in the entirety of last year.
Twitter has meanwhile implemented efforts to host podcasts and other original content. All of the top-ranked shows from The Daily Wire will <a href="https://www.dailywire.com/news/dailywire-to-stream-all-shows-on-twitter-largest-free-speech-platform-in-the-world" target="_blank" rel="noopener">start</a> to stream on the platform next week, while conservative commentator Tucker Carlson will <a href="https://www.dailywire.com/news/breaking-tucker-carlson-announces-new-show" target="_blank" rel="noopener">launch</a> a show on the platform as well after his unexpected ouster from Fox News. Florida Republican Governor Ron DeSantis will announce his bid for the presidency on Wednesday in a conversation with Musk likewise hosted on Twitter.

Elon Musk

Elon Musk Describes Twitter Reforms In Colorful Terms: ‘Teleported Into A Plane That’s Plunging To The Ground’

Elon Musk Describes Twitter Reforms In Colorful Terms

Big Tech

Jobs

Silicon Valley

Social Media

Twitter

Despite ongoing customer boycotts against <a href="https://www.dailywire.com/topic/bud-light">Bud Light</a> and a new controversy with <a href="https://www.dailywire.com/topic/target">Target</a>’s latest Pride Month push, outdoor sports gear brand The North Face just debuted an over-the-top “<a href="https://www.dailywire.com/topic/pride-month">Summer of Pride</a>” promotion on social media.
As of Wednesday afternoon, <a href="https://www.dailywire.com/topic/instagram">Instagram</a> comments were still turned on for the post. The video clip features drag queen and self-described environmentalist and community organizer Pattie Gonia. The influencer co-founded the non-profit organization The Outdoorist Oath.
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The video promo boasted that the event “Summer of Pride” would include “hiking, community, art, lesbians” and “lesbians making art.” The company sponsored the same event last summer in multiple cities.
This year, Summer of Pride will be visiting Atlanta and Salt Lake City. 
“Nature lets you be who you are, so, for the second year in a row [North Face] is hosting Summer of Pride together with [Pattie Gonia] (they/she) to celebrate you and all the beautiful ways you get outside,” the post caption says.
“And because we believe that exploration can take many shapes and forms, we’re making these events so much more than just a hiking tour. We’ll have workshops, panels and activities for all individuals who love to be outside,” it says.
Commenters had mixed reactions to the video.
“Sexual preference doesn’t need to be showcased in every single brand to sell stuff,” one person wrote.
“Y’all gonna learn reallllll quick. You push an agenda that goes against THE MAJORITY OF your customers values, you gonna lose customers. You’re digging your own grave that’s what doesn’t make sense to me,” another user wrote.
An official North Face Instagram account, The North Face Trail, addressed the negative comments in the thread.
“We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place,” the statement said. “We’re partnering with Pattie because we believe the outdoors are for everyone.&#8221;
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“The North Face online community is designed to be a safe, positive and inclusive environment. It’s why we have a zero-tolerance policy against racist, discriminatory, threatening, abusive, harmful, vulgar or attacking social media comments, which will be removed immediately,” it continued with a link to the company’s zero-tolerance policy.
The video subject, Pattie Gonia, also addressed the backlash in the thread. “i realize for some of y’all this might be the first time you’re seeing someone in drag so i thought i’d explain a little,” the influencer wrote.
“you might be thinking to yourself- why do you do this? well, drag is an art form i use to celebrate femininity, have FUN and bring community together. i do what i do to diversify the outdoors and make the trails a more welcoming space for everyone- especially people who have been left out and don’t feel welcome. i don’t expect you to understand what i/we do but i do ask that you respect it.”

The North Face

The North Face Debuts ‘Summer Of Pride’ With Campy Drag Video Amid Ongoing Bud Light, Target Backlash

The North Face Debuts 'Summer Of Pride' With Campy Drag Video Amid Ongoing Bud Light, Target Backlash

Pride Month

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