As <a href="https://www.dailywire.com/news/j-k-rowling-shares-powerful-ad-about-protecting-female-sports-but-theres-more-to-the-story" target="_blank" rel="noopener">The Daily Wire chronicled</a> earlier this week, a pro-women athletic brand&#8217;s ad went viral after receiving an endorsement from &#8220;Harry Potter&#8221; author and female advocate J.K. Rowling.
The ad, created by<a href="https://www.xx-xyathletics.com/pages/our-founder?gad_source=1&amp;gbraid=0AAAAA9U_9lvnmtPx928X2qibdwRF4SutE&amp;gclid=CjwKCAiA74G9BhAEEiwA8kNfpalocfJ73HNO0UTZmsElh7Fk2Ch1KyCEeQKXINBG8qOUfXGzJwdxSRoCr74QAvD_BwE" target="_blank" rel="noopener"> XX-XY Athletics</a>, is titled &#8220;Real Girls Rock&#8221; and features <a href="https://www.dailywire.com/news/take-your-mark-a-practical-guide-for-defending-women-girls-and-biological-truth" target="_blank" rel="noopener">real stories of female athletes</a> who’ve lost out on opportunities because of male trans-identifying athletes and received hatred and vitriol for standing up for themselves and other girls.
WATCH:
<blockquote class="twitter-tweet" data-media-max-width="560">
This is the first and likely the last time I’ll retweet an ad, but I love it. <a href="https://t.co/oALpr5c10v">pic.twitter.com/oALpr5c10v</a>
— J.K. Rowling (@jk_rowling) <a href="https://twitter.com/jk_rowling/status/1886348443745976525?ref_src=twsrc%5Etfw">February 3, 2025</a></blockquote>
The video is still gaining traction online since it was first released over the weekend, and sparking backlash against woke athletic corporation Nike, which supports the &#8220;LGBTQIA+&#8221; agenda and refuses to stand up for female athletes.
X users quickly found other ads from XX-XY Athletics, specifically an ad called &#8220;Dear Nike,&#8221; and asked, as the ad does, why Nike is not standing up for females who are having their spaces and sports infiltrated by males who identify as transgender.
&#8220;You thought the last ad got you? This one is just as amazing. Just as beautiful. Wow wow wow,&#8221; one user caption the &#8220;Dear Nike&#8221; ad. &#8220;I’m not crying. You’re crying.&#8221;
<blockquote class="twitter-tweet">
You thought the last ad got you?
This one is just as amazing. Just as beautiful. Wow wow wow.
I’m not crying. You’re crying.
<a href="https://t.co/VDk0DHTqFZ">pic.twitter.com/VDk0DHTqFZ</a>
— Jennifer 🟥🔴🧙‍♀️🦉🐈‍⬛ 🦖 (@babybeginner) <a href="https://twitter.com/babybeginner/status/1886750252503589001?ref_src=twsrc%5Etfw">February 4, 2025</a></blockquote>
In response, billionaire hedge fund manager Bill Ackman posted on Wednesday, &#8220;I am going to discuss this with Eliott Hill CEO of [Nike] tomorrow.&#8221;
<blockquote class="twitter-tweet">
I am going to discuss this with Eliott Hill CEO of <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> tomorrow. <a href="https://t.co/IgJmXSclvS">https://t.co/IgJmXSclvS</a>
— Bill Ackman (@BillAckman) <a href="https://twitter.com/BillAckman/status/1886962630776021020?ref_src=twsrc%5Etfw">February 5, 2025</a></blockquote>
When the &#8220;Dear Nike&#8221; ad was released last year, collegiate swimmer-turned-advocate Riley Gaines promoted the video.
&#8220;Chills! Powerful ad by [XX-XY Athletics] in honor of Real Women&#8217;s Day tomorrow. It&#8217;s not hard to stand up for women and girls, so why won&#8217;t [Nike] just do it?,&#8221; she captioned the ad.
Gaines and her younger sister are both featured in the brand&#8217;s more recent &#8220;Real Girls Rock&#8221; ad.
<blockquote class="twitter-tweet">
Chills! Powerful ad by <a href="https://twitter.com/xx_xyathletics?ref_src=twsrc%5Etfw">@xx_xyathletics</a> in honor of Real Womens Day tomorrow. 🔥🔥🔥
It&#8217;s not hard to stand up for women and girls, so why won&#8217;t <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> just do it?<a href="https://t.co/A1OJZljEzr">pic.twitter.com/A1OJZljEzr</a>
— Riley Gaines (@Riley_Gaines_) <a href="https://twitter.com/Riley_Gaines_/status/1844071677568901344?ref_src=twsrc%5Etfw">October 9, 2024</a></blockquote>
Nike&#8217;s website promotes the &#8220;LGBTQIA+&#8221; agenda, including activism for so-called &#8220;trans and non-binary youth.&#8221;
&#8220;Nike is on a mission to make sport available to everyone, everywhere. We’re continuing our commitment to helping shape a strong culture of LGBTQIA+ belonging and visibility in sport,&#8221; the site <a href="https://www.nike.com/a/no-pride-no-sport#" target="_blank" rel="noopener">reads</a>. &#8220;We’re working to expand sport for the next generation through community grants, athlete partnerships, impactful storytelling, and products that celebrate the full spectrum of LGBTQIA+ expression. Because sport is better when all athletes are free to play as themselves.&#8221;
Under a section called &#8220;take the initiative,&#8221; the site says, &#8220;Prioritize safe spaces for trans and non-binary youth, even if there are no active requests. When you normalize the needs of LGBTQIA+ athletes, it creates a welcoming environment for them to participate.&#8221;
&#8220;Creating a safe environment that is respectful of a full spectrum of identities and pronouns starts with being an informed ally,&#8221; the website adds. &#8220;Stay on top of your game with regular LGBTQIA+ education for both you and your team.&#8221;
Currently, XX-XY Athletics&#8217; &#8220;Real Girls Rock&#8221; and &#8220;Dear Nike&#8221; ads have racked up more than 10 millions views each and continue to gain attention online. At the same time, President Donald Trump has signed an executive order protecting girls&#8217; sports.

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XX-XY Athletics’ Viral Pro-Girls Sports Ad Sparks Backlash Against Woke Nike

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XX-XY Athletics’ Viral Pro-Girls Sports Ad Sparks Backlash Against Woke Nike