Makeup supply chain Ulta Beauty was hit with calls for boycott over a company podcast episode of biological male/transgender influencer/actor Dylan Mulvaney discussing “girlhood” and motherhood with host David Lopez, a “gender-fluid” hairdresser.
The podcast episode, titled “The Beauty of Girlhood with Dylan Mulvaney,” received backlash from customers accusing Ulta of making a mockery of womanhood. Ulta has notably turned off comments on the YouTube video of the episode.
“I can find love, I know I can still be a performer, I know I can have a family — I wanna be a mom one day, and I absolutely can,” Mulvaney asserted in a clip of the episode promoted by Ulta. “And that’s why the narrative still has a long way to go, because, when I was grieving ‘Boy Dylan,’ I didn’t even know those things were accessible to me.”
‘There’s much shame, so much stigma. I had this idea of trans-people and it was weird because I knew I was trans yet had transphobia of myself,” the influencer added.
Trans 👏 Girls 👏 Can 👏 Do 👏It 👏 All! Tune into the latest episode of The Beauty Of… where host @DavidLopezzz sits down with guest Dylan Mulvaney to chat all things girlhood 💝 Watch now: https://t.co/tCRfEryYkZ pic.twitter.com/uaXJqEBQI9
— Ulta Beauty (@ultabeauty) October 13, 2022
Women online said they would no longer spend any money on the beauty supply chain, while others called for a boycott from others, too.
“I really think more women need to wake up to this nonsense,” one person posted. “I think too many of us have stayed quiet because we don’t want to hurt feelings and are too concerned with being polite. I’ve had enough. I’m not going to be quiet. #womanface is disrespectful. #boycottulta.”
I really think more women need to wake up to this nonsense. I think too many of us have stayed quiet because we don’t want to hurt feelings and are too concerned with being polite. I’ve had enough. I’m not going to be quiet. #womanface is disrespectful. #boycottulta https://t.co/mWvnhcITld
— CaitieCat (@HereCaitieCat) October 16, 2022
Ulta was hit with so much backlash the company hid dozens of negative replies.
“So you’d have a white man in blackface advertise your products then?” one person questioned in a now-hidden reply. “Is that respecting everyone? Because it sure looks like a slap in the face to your primarily female customer base to have this insulting caricature of womanhood represent you. I won’t shop with you again.”
“Dylan seems desperate to monetize s***,” another hidden reply said. “Not sure why Ulta would go on board. He is doing a mockery of women. Won’t be spending another dime with you.”
“We are trying to point out that Mulvaney’s entire social media presence is a mockery of womanhood and firmly grounded in harmful sex stereotypes,” someone else posted. “And also that it’s VERY creepy for an adult male to keep calling himself a ‘girl.’”
“[Two] adult men talking about their experiences with ‘girlhood,’” someone else said in a reply that is now hidden by Ulta. “Please explain the difference between womanface and blackface, because I can’t see one.”
How many replies are you going to hide, @ultabeauty? pic.twitter.com/XRGTaGFwZg
— Terry Schilling 🇺🇸 (@Schilling1776) October 16, 2022
Conservative author and podcast host Allie Beth Stuckey comments, “‘I want to be a mother one day, and I absolutely can.’ No, you cannot. You can buy all the eggs, rent all the wombs, and wear all the makeup you want, but you cannot be a mother. And that’s ok. Accept who you are and don’t try to be something you can’t.”
Responding to critics, Stuckey added, “‘So you’re saying adoption isn’t motherhood???’ Gah, y’all are so dense. Yes, a woman who adopts is a mother. A man who puts on a dress isn’t. Hope this helps.”
“So you’re saying adoption isn’t motherhood???” Gah, y’all are so dense. Yes, a woman who adopts is a mother. A man who puts on a dress isn’t. Hope this helps.
— Allie Beth Stuckey (@conservmillen) October 16, 2022
Others online highlighted videos from Mulvaney that they deemed offensive. “In case you’re wondering why such a visceral reaction to this thread, many of us are aware of just how disrespected we are by this person. Barbie pouch??? This must stop,” one person said, linking to video of the influencer calling a woman’s vagina a “Barbie pouch.”
“Day 75 of being a girl – I’ve been carrying around tampons and pads for the past two months but I’ve never actually opened one up, so let’s do it. Woohoo!” Mulvaney said. “I thought the letters stood for small, medium and large based on the size of your ‘Barbie pouch’ but after Googling I found out it’s actually the level of your flow.”
barbie pouch pic.twitter.com/oaDD2epLBL
— oliver (@pileapop) June 24, 2022
“Is this what you think ‘girlhood’ is?” another post said, captioning video of Mulvaney being a “girl” in “nature” and literally falling down over the sight of an insect.
Is this what you think "girlhood" is? pic.twitter.com/gCzIcCORDG
— Dr. Che Bolludo esq. (@InvestingMerc) October 15, 2022
The full podcast episode can be viewed below:
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