Woke Corporations Are Now Pushing ‘Fat Liberation’
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Woke Corporations Are Now Pushing ‘Fat Liberation’

Matt Walsh

During yesterday’s show I made a prediction that, in retrospect, was a bit premature. I said that Apple’s “Mother Nature” skit would be, by far, the cringiest example of corporate virtue signaling over the past few weeks. In case you missed it, Tim Cook trotted out an overweight black woman playing Gaia, who was written to be as obnoxious and overbearing as possible. This plus-size Mother Nature kept harassing a bunch of chubby multicultural actors (playing Apple executives) about their environmental initiatives, and of course, the Apple executives, being the committed pagans they are, somehow managed to meet all of her demands. After watching that, in my defense, it didn’t seem like any other major corporation could one-up Apple in terms of over-the-top, shameless pandering to the most unappealing, self-loathing elements of the far Left.

But as it turns out, Apple was not the only big company recently that has been looking to exploit the archetype of a severely overweight black woman for political gain. Dove, which is supposedly a beauty company, has just doubled down on that strategy. They’ve hired a morbidly obese BLM grifter by the name of Zyahna Bryant. And this effort takes the cake, in every conceivable sense of the phrase. Dove’s latest marketing strategy is not simply cringey. It’s not simply calibrated to deliver a very clear anti-white message. It’s also a window into the logical endpoint of leftism, because it is a manifestation of all of the seven deadly sins — especially gluttony and sloth.

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