Why The Most Powerful Forces In Society Want You To Be Single, Childless, And Selfish

In the midst of the #MeToo hysteria, when everyone was fixating on Aziz Ansari’s bad date and Brett Kavanaugh’s phantom gang rape trains, researchers at Morgan Stanley had a very different focus. They were concerned, as you might imagine, about the financial ramifications of the modern feminist movement. So they sent an analysis to their corporate clients looking into the economic impact of this new wave of feminism that was overtaking the country. Here was their top-line conclusion: “By 2030,” Morgan Stanley wrote, “more than 45 percent of working women aged 25 to 44 in the United States will be single.” If that prediction holds, it would be the highest percentage of single working-age women in this country’s history.

The economic impacts, Morgan Stanley predicted, would be significant. Morgan Stanley quoted one researcher as saying: “We find that single women outspend the average household, shifting spending profiles toward categories most poised to benefit from the demographic growth in single women with rising incomes.” Those categories include apparel, automotive, entertainment, and dining.