A new ad from the pro-woman brand XX-XY Athletics calls out the NCAA for a new transgender policy that women’s sports advocates warn will still allow a possible loophole for trans-identifying males to continue to compete in women’s sports.
The ad — shared by Riley Gaines on <a href="https://x.com/Riley_Gaines_/status/1894764315250491500">X</a> — from the company’s founder Jennifer Sey, showcases female athletes who’ve lost out on opportunities because of male trans-identifying athletes and those who have faced attacks for standing up for themselves and other girls.
“We see you NCAA,” the ad starts out. “You announced a new policy after [President Donald] Trump’s executive order, this policy does not protect females. It sets no clear boundary.”
“This policy does nothing to ensure women’s sports are for women only,” the athletes added. “You said you were going to comply with federal law, but you didn’t. Your policy is based on a birth certificate. That’s the proof required. But it’s no proof of sex.”
<blockquote class="twitter-tweet">
The new NCAA policy is in direct conflict with President Trumps beautifully written Executive Order, &#8220;Keeping Men Out of Women&#8217;s Sports&#8221;.
We see you, <a href="https://twitter.com/NCAA?ref_src=twsrc%5Etfw">@NCAA</a><a href="https://t.co/6QHTXozSVr">pic.twitter.com/6QHTXozSVr</a>
— Riley Gaines (@Riley_Gaines_) <a href="https://twitter.com/Riley_Gaines_/status/1894764315250491500?ref_src=twsrc%5Etfw">February 26, 2025</a></blockquote>
Gaines and others in the ad point out that in 44 states birth certificates can be altered.
The ad closes with a call to the NCAA to go back to the drawing board and fix the policy, warning the governing body that athletes and women’s sports advocates can see right through what it appears the NCAA is attempting to do.
“We see you [NCAA President] Charlie Baker,” the female sports players concluded. “We see you NCAA. We see you … you tried to silence us but we are not going away. Young athletes are depending on us. Depending on you. And if you won’t stand up for female athletes, we will.”
Gaines, Sage Steele, and other women’s sports advocates recently warned that there was a loophole in the NCAA policy that could be exploited to allow trans-identifying male athletes to compete against women.
Speaking to <a href="https://www.foxnews.com/sports/ncaas-new-trans-participation-policy-as-clear-mud-riley-gaines-says?utm_campaign=feed&amp;utm_medium=referral&amp;utm_source=later-linkinbio">Fox News</a>, the former collegiate female swimmer said that the new policy is “explicitly in conflict” with Trump’s executive order, which asserts an outright ban on biological men competing in women’s sports.
NCAA announced its new policy for “student-athletes ‘assigned male at birth’ and their participation on women’s teams” following Trump’s EO, which uses “gender identity” language instead of male and female definition for sex. It is that “gender identity” language that has Gaines and other advocates for girls sports concerned.
“No. 1, first and foremost, this policy removes all accountability from the NCAA, which, of course, is something that has been on their minds for a long time,” Gaines said. “It provides loopholes for both states and schools because it does not define sex, which we have seen now is a problem, unfortunately.”
“I mean, it’s wild we have to define sex-based terms like male and female, but we’ve seen what happens when we don’t,” she added, noting that all but 6 states in the U.S. allow birth certificates to be altered.
A spokesperson for the NCAA told the outlet, “The policy is clear that there are no waivers available, and athletes assigned male at birth may not compete on a women’s team with amended birth certificates or other forms of ID.”
Despite NCAA comments, Gaines expressed concern and said “the policy is as clear as mud.&#8221;
Related: <a href="https://www.dailywire.com/news/riley-gaines-sage-steele-warn-about-possible-ncaa-loophole-for-trans-identifying-male-athletes" target="_blank" rel="noopener">Riley Gaines, Sage Steele Warn About Possible NCAA Loophole For Trans-Identifying Male Athletes</a>

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‘We See You’: New Ad Calls Out NCAA For New Transgender Policy