<p><span style="font-weight: 400;">McDonald’s CEO Chris Kempczinski has gone viral on social media after a video of him tasting the new Big Arch burger started circulating online.</span></p>
<p><span style="font-weight: 400;">Viewers made comments about the fast food chain exec’s awkward demeanor and wording, saying it was clear that he hated the “product” and didn’t really want to eat it.</span></p>
<p><span style="font-weight: 400;">“I love this product, it is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know,” Kempczinski says in the video, which was shared to drum up interest in the new addition to the McDonald’s menu.</span></p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DUTZ_ilDl41/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DUTZ_ilDl41/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Chris Kempczinski (@chrisk_mcd)</a></p>
</div>
</blockquote>
<p><span style="font-weight: 400;">He explained how the burger has “two quarter-pound patties, a delicious Big Arch sauce, and of course, some lettuce, along with crispy onions and pickles.”</span></p>
<p><span style="font-weight: 400;">Kempczinski awkwardly approached the burger, noting that he “didn’t even know how to attack it,” before taking a hesitant bite, which he described as being bigger than it actually was.</span></p>
<p><span style="font-weight: 400;">“Mmm, that is so good, that’s a big bite for a Big Arch,” the CEO said, showing the camera the tiny nibble he took out of the massive burger.</span></p>
<p><span style="font-weight: 400;">Social media commenters didn’t hold back with their mockery.</span></p>
<p><span style="font-weight: 400;">“What’s the opposite of genuine and authentic?” one popular Instagram comment said.</span></p>
<p><span style="font-weight: 400;">“That was the smallest first bite I’ve ever seen,” another person agreed.</span></p>
<p><span style="font-weight: 400;">“This man does not like that ‘product,’” another person wrote.</span></p>
<p><span style="font-weight: 400;">“Watching the McDonald&#8217;s CEO tentatively nibble on the Big Arch like it&#8217;s a radioactive artifact from the dollar menu, calling it &#8216;product&#8217; instead of food, is the most unintentionally hilarious endorsement fail since New Coke,” one X commenter </span><a href="https://x.com/RoyalMelanite/status/2028020316644249747"><span style="font-weight: 400;">added</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">The video was posted to Kempczinski’s Instagram last month, but didn’t go viral until now, just days before the Big Arch is set to debut on McDonald’s menus nationwide on Tuesday, March 3. This fact led to some fans wondering if the awkward video and its promotion is nothing more than a way to get attention for the new fast food menu offering.</span></p>

<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script>
<script async src="https://www.instagram.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

WATCH: McDonald’s CEO Struggles Through New Big Arch Burger, Goes Viral

CONTINUE READING

Hooters Says It Was Never Really About The Hooters

WATCH: Britney Spears Makes Strange ‘Stepford Wife’ Confession During DUI Arrest

Fan-Favorite Actress Details Harrowing And ‘Breathtakingly Glorious’ Taylor Sheridan TV Set

America Waves Goodbye To Stephen Colbert As Trump Lands A Final Parting Shot

Hollywood’s Latest Race-Swap Debate Centers On Iconic Cartoon Character

Shane Gillis Gives Savage Response After Chelsea Handler Calls Him ‘Racist’

News

Fast-Food

Food

General

McDonald’s

U.S.

United States

viral video

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

WATCH: McDonald’s CEO Struggles Through New Big Arch Burger, Goes Viral