Those people who have targeted Chick-Fil-A over and over again for various reasons, whether it was mocking CEO Dan Cathy supporting traditional marriage or mocking the company’s avowed Christian values, are going to have a hard time mocking the company for this moment that went viral: An employee of Chick-Fil-A running after a car whose occupant had forgotten their order.
The actions of the employee reflected Chick-fil-A’s stated corporate purpose: “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.”
The kinds of values espoused by this Chick-Fil-A employee have obviously paid dividends; in April, the restaurant consultancy Technomic predicted that in the next few years Chick-fil-A will likely leapfrog over Taco Bell, Burger King, and Wendy’s to become America’s third-largest fast food restaurant, only trailing McDonald’s and Starbucks.
Additionally, YouGov BrandIndex rates the restaurant chain high among its competitors with regard to satisfaction, positive buzz, and likelihood of purchase.