The Centers for Disease Control and Prevention (CDC) has partnered with Warner Brothers media to release a public service announcement encouraging Americans to wear masks in order to slow the spread of coronavirus — and it is not being particularly well-received.
AdAge reports that WarnerMedia partnered with the Ad Council and the CDC to produce the 30-second spot, which envisions some of pop culture’s most iconic characters “masked up” to fight COVID-19, and the ad digs deep into Warner Brothers’ archives, recasting, in some cases, even classic films with characters wearing face masks.
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