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Vibe Shift: Luxury Brand Boasts About Styling Conservatives Like Usha Vance, Ivanka Trump

Before 2025, luxury brands almost never tied themselves to anyone connected to Trump

   DailyWire.com
U.S. Vice President-elect JD Vance and his wife Usha Vance attend the Vice Presidential Dinner at the National Gallery of Art on January 18, 2025 in Washington, DC.
Eric Thayer/Getty Images

Luxury brand Oscar de la Renta is not being shy about styling conservative women in Trump’s orbit, which was once basically unheard of.

Oscar de la Renta — which has styled A-list celebrities like Jessica Chastain, Kaley Cuoco, and Anne Hathaway — boasted about dressing incoming Second Lady Usha Vance and making a custom dress for Trump’s daughter Ivanka Trump for inauguration-eve events. 

“Incoming Second Lady, Usha Vance, wears a custom noir velvet gown with asymmetric floral accents and a sweetheart neckline for the Vice President’s Dinner,” the brand posted to X on Sunday.

“For the Inaugural Candlelight Dinner, Ivanka Trump wears a custom off-shoulder crystal and pearl floral-embroidered empire waist gown with silver stole,” Oscar de la Renta’s X account published.

Giving more detail about Ivanka’s dress, the brand account wrote, “Individually embroidered crystals and cabochon pearls form the floral motif of Ivanka Trump’s custom gown in the #odlratelier.”

Ivanka was also styled by Oscar de la Renta for a recent event honoring American veterans.

Overall, many female politicos and non-political online accounts expressed joy over the fashion on display from conservative women, most notably first lady Melania Trump — a former fashion model — and Mrs. Vance.

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“Melania Trump and Usha Vance will single handedly turn the White House into a catwalk and I, for one, cannot wait,” one person said, captioning photos of the women.

Libs of TikTok creator Chaya Raichik similarly posted, “Fashion is Back. Class is back. So graceful. So elegant.”

Related: Trump Promises ‘Golden Age’ Of America In Inauguration Speech

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The Daily Wire   >  Read   >  Vibe Shift: Luxury Brand Boasts About Styling Conservatives Like Usha Vance, Ivanka Trump