After Quaker Oats announced it would be removing Aunt Jemima from its 133-year-old brand of syrup and pancake mix, the company that makes Cream of Wheat says it is beginning a review of its brand and packaging, which features a black chef holding up a piping hot bowl of cereal.
“B&G Foods, Inc. today announced that we are initiating an immediate review of the Cream of Wheat brand packaging,” the company said in a statement Wednesday. “We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism.”
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