It has not been a great year so far for beer giant Anheuser-Busch or its conservative customers. Bud Light, one of the company’s flagship brands, ignited a national firestorm after it partnered with transgender activist and social media influencer Dylan Mulvaney back in April. Since the boycott began, Anheuser-Busch has reportedly lost almost $16 billion in market value as cases upon cases of the once-iconic beer languish on store shelves across the country. The situation is so bad that the company is practically giving away 15-packs for Memorial Day in an effort to unload product.
Molson Coors, the producer of brands such as Miller Lite and Coors Lite, has profited significantly from Anheuser-Busch’s plummeting sales, but the company also suffered backlash after a feminist commercial, released in March to honor Women’s History Month, resurfaced online.
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