‘The Apprentice’ Might Be Coming Back. Guess Who Could Be in the Boss’s Seat?

“The Apprentice” could be making a return to television with a different Trump sitting in the boss’s chair, according to a report from The Wall Street Journal,

The outlet spoke with an industry insider who said not only was there talk of a reboot, but also that the president’s son, Donald Trump Jr., was being floated as a potential host. 

Amazon responded by saying that nothing is currently in development. “Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property. The show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative,” the company said in a statement, per The Hollywood Reporter.

Trump famously hosted the popular reality show for 14 seasons on NBC, from 2004 to 2015. “The Apprentice” documented contestants competing for a job to become his apprentice. 

Amazon co-owns rights to the series along with Trump Productions. The media giant has been streaming reruns, which remain popular. The show is also in syndication.

“The Apprentice,” starring Trump, who also served as executive producer, was a major hit. It inspired spinoffs like “Celebrity Apprentice” starring Arnold Schwarzenegger and Martha Stewart, but none of those were nearly as popular. 

Trump recently posted on Truth Social about the rating for the show’s first season. “Last Season of my Apprentice Juggernaut!” Trump wrote alongside the April 2004 article titled “’The Apprentice’ Scores Ratings Top for the Season.”

Amazon partnered with the Trump family on entertainment projects before. Earlier this year, Amazon released the documentary “Melania,” which offered a behind-the-scenes glimpse into the life of the first lady. Critics predicted that it would be a major flop, but it performed shockingly well at the box office considering its genre. The film brought in $7 million on its opening weekend, a huge increase from the projected $2-5 million that was expected.

“Melania” currently has one of the largest disparities between critics’ and audience scores on the site, with reviewers giving the film a 10% rating and moviegoers giving it a 99% rating. About 75% of the audience was women aged 55 and older.