If you were to wake up in America after a decade in a coma, you could be forgiven for thinking our national flag was the Pride flag. It’s quite literally everywhere you turn these days, and it’s no longer the usual suspects immersing themselves in rainbow colors.
This year, that ubiquitous flag is flying over the US Treasury for the first time. Caterpillar (yes, the heavy machinery company) recently painted the rainbow on a mining tractor and shared the image on Twitter. The United States Marine Corps and Air Force have embraced the rainbow as well. Walk into any department store and you’ll find Pride advertising signage conspicuously displayed. Even NASCAR, whose majority of audience members have traditional values, has augmented its checkered logo to include Pride colors. The Pride movement, it seems, is quite intent on Americans imbibing its imagery, even if by force.
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