Sydney Sweeney just dropped another risqué ad for the sports betting app Novig despite all the backlash she received the first time around.
The 29-year-old “Euphoria” actress posed topless in just a pair of underwear branded with the Novig label for her latest ad campaign. “There are grown men making spreadsheets to bet on what color underwear I’m wearing,” Sweeney says in the video clip. “I mean, I’m flattered?” she went on.
“There’s insider trading on dictators dying and armies of bots manipulating it all,” she continued, referencing real controversies that came up with those other brands. “There’s someone sitting in a bathroom stall betting their 401K on a war. And then, there are people who just trade on sports.”
The original ad for Novig featured Sweeney posing nude with various sports equipment, which inspired a mountain of backlash from professional female athletes who felt betrayed by it, The Daily Wire previously reported.
Four-time Australian Olympic gold medalist Ariarne Titmus posted to Instagram, “I can’t describe how infuriated I feel … How do we live in a world where monetizing a woman’s body and sexualizing women’s sport is still a thing?”
Just after a race, British sprinter Amy Hunt told the BBC, “Sydney Sweeney, this is what women in sport look like … muscles, hard work, sweat, blood, tears.”
Daily Wire Editor Emeritus Ben Shapiro also responded to the initial controversy, saying the responses demonstrate “how far the Left has moved.” He added, “Now the debate is over whether women exist in humanity and whether there are, in fact, standards of beauty that are clearly applicable.”
Sweeney didn’t overtly comment on the controversy, but she did share images of female athletes posing nude for ESPN’s “Body Issue” as proof of their hypocrisy.
Many social media users blasted the female athletes who condemned Sweeney, pointing out that Sweeney was posing for a sports betting app with a primarily male demographic. “Sex sells” was the prevailing sentiment from many people, who also argued that women should actually be furious over men trying to invade their sports, not sexy ad campaigns.
They also noted how the female sports universe had much bigger problems than some racy ads.
“Was it necessary? No,” Daily Wire opinion writer Chloe Trapanotto said in a video. “Should children see it? Definitely not. But you know, 30% of men under 30 are watching porn every single day, and a marketer is gonna market, and sex always sells, and it is a sports betting app, and they’re appealing to men.”
“Where have y’all been the last few months?” she added. “I’ve literally had to rename the WNBA to the question mark NBA because that national female sport league can’t define what a woman even is. I mean, to me, the biggest slap in the face is that that league is deriding female athletes for saying the entirely accurate thing that men do not belong in women’s sports.”
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