<p><span style="font-weight: 400;">Svedka Vodka will make history on Sunday when it debuts the first ever Super Bowl commercial that’s made mostly from AI generated video.</span></p>
<p><span style="font-weight: 400;">Despite not having any living actors, a spokesperson for the brand Sazerac (owner of Svedka) insisted that the overall messaging is very “pro-human.”</span></p>
<p><span style="font-weight: 400;">“We always knew we were signing up for risk because a vodka ad in the Super Bowl is polarizing to a certain degree,” Sara Saunders, chief marketing officer at Sazerac, </span><a href="https://www.hollywoodreporter.com/business/digital/svedka-super-bowl-ad-ai-watch-1236493612/"><span style="font-weight: 400;">told</span></a><span style="font-weight: 400;"> The Hollywood Reporter. “So the rest of it was ‘we might as well create conversation.&#8217;”</span></p>
<p><span style="font-weight: 400;">Saunders said the message of the ad was really about reducing tech usage and meeting people the old fashioned way, like through dancing. This is shown through an AI-generated robot short circuiting after drinking Svedka.</span></p>
<p><span style="font-weight: 400;">“The entire idea of the campaign is that the robots have returned to remind the humans to be more human,” Saunders said. “Our message is ultimately pro-human.”</span></p>
<p><span style="font-weight: 400;">Though AI is recognized for having the ability to cut costs dramatically, which could be impactful considering how much it costs to run a Super Bowl commercial in the first place, the marketing exec insisted money wasn’t the driving force behind the AI ad.</span></p>
<p><span style="font-weight: 400;">“For us it&#8217;s never been an efficiency play, it’s been a storytelling play; that’s why we’ve always had strong hands on the keyboard,” she told THR.</span></p>
<p><span style="font-weight: 400;">The outlet noted that other Super Bowl commercials, including the “Jurassic Park” themed ad, will use AI elements, but noted that Svedka will be the first and only ad that’s almost completely created with AI.</span></p>
<p><iframe loading="lazy" title="Shake Your Bots Off - SVEDKA Big Game Commercial 2026" width="500" height="281" src="https://www.youtube.com/embed/pkeWRI2yJGM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p><span style="font-weight: 400;">The ad is currently available on YouTube. In it, Svedka’s robot character that was popularized over a decade ago is seen dancing with a new robot friend at a human party.</span></p>
<p><span style="font-weight: 400;">“After 12 years in sleep mode, I’m back online. And also apparently on advertising’s biggest stage,” the YouTube description says.</span></p>
<p><span style="font-weight: 400;">“My agenda is simple: More fun. More dancing. More human connection. More cocktails. Leave your texts on read. Mute your notifications. Stretch out your tech neck. The future isn’t going anywhere (I know, I&#8217;ve been there). Neither is your phone.”</span></p>
<p><span style="font-weight: 400;">“It’s hard to worry about tomorrow when you’re getting ‘super freaky’ on the dance floor. Join me,” it concludes. “Shake your bots off with SVEDKA.”</span></p>
<p><span style="font-weight: 400;">Comments on the video have been turned off.</span></p>

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Svedka Vodka Insists AI-Generated Super Bowl Commercial Has ‘Pro-Human’ Message

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Svedka Vodka Insists AI-Generated Super Bowl Commercial Has ‘Pro-Human’ Message