News and Commentary

Retailer Lululemon Mocked For Urging Customers To ‘Resist Capitalism’ While Selling $120 Leggings

Emily Zanotti
Retailer Lululemon Mocked For Urging Customers To ‘Resist Capitalism’ While Selling $120 Leggings
Alex Tai/SOPA Images/LightRocket via Getty Images

Luxury “athleisure” brand Lululemon is under fire for suggesting customers and social media followers “resist capitalism,” participating in a workshop given by one of the brand’s top Instagram influencers.

The Canadian brand, popular among higher-income American women, mostly sells workout wear and comfortable, yet stylish, clothing items, regularly priced between around $38 (for a basic workout tank top) and $500 for a styled parka. Their best-selling items, though, are likely their leggings, which retail between $88 and $300, depending on style, fabric, and quality.

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