A pro-abortion political action committee is preparing to spend “tens of millions of dollars” enhancing Vice President Kamala Harris’s public image in the lead-up to the 2024 presidential election.
Emily’s List, a PAC focused on electing pro-abortion women, explained its strategy to POLITICO.
The outlet noted, “Such an investment in support of a sitting vice president is politically unprecedented,” also adding that the move “underscores the growing recognition that Harris may play an outsized role in what is sure to be a tough election.”
The President of Emily’s List, Laphonza Butler, discussed the objective of the investment, remarking, “We’re going to tell the story about who she is, what she’s done, support her at every turn and really push back against the massive misinformation and disinformation that’s been directed towards her since she’s been elected.”
While the PAC is still discerning the exact amount of money it will spend boosting the vice president, POLITICO reported that it would be “in the range of tens of millions of dollars,” while Laphonza noted that the investment would go toward efforts to target voters across several different platforms.
“Some age groups and demographics get their information from things like YouTube or from TikTok,” said Butler. “For some demographics, they are much more interpersonal and in terms of how they get and disseminate information.”
Meanwhile, an anonymous GOP strategist argued that Harris is “a boogeyman that Republicans can use when it comes to pushing their message” while also contending, “A President Harris would be even worse than a President Biden because she campaigned as a progressive fighter and had to moderate herself when she became Biden’s running mate.”
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The PAC’s plans come as Harris has recently been showcased by the White House, appearing between President Biden and House Majority Leader Kevin McCarthy during debt talks just days before she appeared in front of thousands on a teleconference aimed at bolstering support for a debt ceiling deal.