The iconic beer brand Bud Light took a massive hit over the summer due to the fallout from its partnership with transgender activist Dylan Mulvaney.
In the first week of the controversy, Bud Light sales decreased 11%, and its stock plunged 20% by the beginning of June, losing the brand’s parent company, AB InBev, billions in market value. It suffered a revenue loss in its North American market of almost $400 million during the second quarter, and the brand’s sales are still lagging.


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