Conservative activist Robby Starbuck announced on Thursday that PepsiCo will end all diversity, equity, and inclusion (DEI) policies and initiatives at the company and put an end to its woke &#8220;social credit system survey.&#8221;
In a post on <a href="https://x.com/robbystarbuck/status/1892623881682276386?s=51&amp;t=yVg_AIbZC0FnyCtU4qPVYw">X</a> from the filmmaker, Starbuck wrote that he could finally reveal that after he contacted the company and planned to expose its woke policies, PepsiCo has revealed big changes that aren&#8217;t just going to effect Pepsi, but all the the brands it owns including Gatorade, Quaker, Doritos, Ruffles, Frito-Lay, Aquafina, and more.
“@PepsiCo will no longer have a DEI Officer. PepsiCo will no longer have a DEI team. PepsiCo will END DEI representation goals,” Starbuck’s post read. “PepsiCo will no longer participate in the woke @HRC CEI social credit system survey. Woke trans agenda activists at the HRC are losing influence and power by the day.”
“They will END ALL DEI trainings,” he added. “ALL PepsiCo sponsorships must align with their business going forward. Instead of supplier diversity, PepsiCo is now focused on growing their small business supplier base.&#8221;
“I have to give their executives major credit for making these changes because these are some big changes,” Starbuck continued. “PepsiCo has 318,000+ employees and a market cap of more than $200 BILLION dollars. Those employees will now have a neutral workplace without feeling that divisive issues are being injected and this corporate neutrality will also extend to their many suppliers who will no longer feel pressure to endorse these policies.”
<blockquote class="twitter-tweet">
MASSIVE news: I contacted PepsiCo to let them know that I planned on doing a story about their woke policies. When I contacted them, they were ready to make some BIG changes. I can now exclusively tell you what’s changing:
• <a href="https://twitter.com/PepsiCo?ref_src=twsrc%5Etfw">@PepsiCo</a> will no longer have a DEI Officer.
•… <a href="https://t.co/RnjhVuPnVR">pic.twitter.com/RnjhVuPnVR</a>
— Robby Starbuck (@robbystarbuck) <a href="https://twitter.com/robbystarbuck/status/1892623881682276386?ref_src=twsrc%5Etfw">February 20, 2025</a></blockquote>
His post noted that with PepsiCo making these changes, the next major business under threat of wider public exposure of its woke policies is CocaCola.
“@CocaCola should be very nervous about continuing with their woke policies,” Starbuck wrote. “The spotlight is on them next. We are winning and one by one we WILL bring sanity back to corporate America.&#8221;
“Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies,” he added. “Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly.”
Starbuck noted that the effort to get rid of woke policies and practices had impacted companies&#8217; worth more than $4 trillion so far and shared how people could help him <a href="https://x.com/robbystarbuck/status/1892623881682276386?s=51&amp;t=yVg_AIbZC0FnyCtU4qPVYw" target="_blank" rel="noopener">continue</a>.
PepsiCo joins other major companies like Target, Walmart, McDonalds, Harley Davidson, Ford, Coors, and Toyota that reversed course on DEI initiatives thanks to Starbuck&#8217;s efforts.
Related: <a href="https://www.dailywire.com/news/target-rolls-back-dei-joining-other-major-companies-like-walmart-meta" target="_blank" rel="noopener">Target Rolls Back DEI, Joining Other Major Companies Like Walmart, Meta</a>

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PepsiCo Announces End To DEI Policies